Breeding, Genetics & Performance
Breeding & Genetics: Features & Capabilities
Every capability in Breeding & Genetics, grouped by what it is for.
Breeding & Genetics carries 12 capabilities and 5 interactive tools. They are grouped below by what they are for rather than by which screen they live on, because the underlying record is shared.
Capabilities
What Breeding & Genetics does
Every capability below is built on the same underlying record, so entering something once is enough for it to appear wherever it is needed.
Record and plan
- Pedigree recording with sire, dam and full ancestry
- Estimated Breeding Value capture and across-breed comparison
- Genomic test result recording and interpretation
Operate and monitor
- Breeding objective definition weighted to the production system
- Mating plan generation with inbreeding coefficient checking
- Artificial insemination, embryo transfer and natural service records
Comply and evidence
- Semen and embryo inventory with straw-level tracking
- Performance recording — growth, maternal, carcase and health traits
- Genetic trend analysis showing whether the herd is improving
Analyse and improve
- Replacement selection ranking on index rather than appearance
- Bull and ram fertility testing records
- Conditionality evidence for genetics-linked scheme payments
In the field
Breeding & genetics, as it actually looks
Photography from working UK holdings alongside the interface that records it. Every frame below is a commissioned slot: the brief is stated until the photograph is taken.
Breeding & Genetics — a walkthrough
A working pass through breeding & genetics: entering the record once, and watching it appear in the evidence pack, the calendar and the scheme application without being typed again.
- 0:00 What the module is for
- 0:48 Entering the record
- 2:05 Where it appears next
- 3:20 The evidence pack
Photography slots state their own brief until the shot is commissioned, so the layout never shifts when real images arrive.
In practice
Six things Breeding & Genetics changes on day one
None of these requires a new process. They all come from recording the work you already do, once, in a form the rest of the platform can use.
Pedigree recording with sire, dam
Pedigree recording with sire, dam and full ancestry.
Estimated Breeding Value capture and
Estimated Breeding Value capture and across-breed comparison.
Genomic test result recording and
Genomic test result recording and interpretation.
Breeding objective definition weighted to
Breeding objective definition weighted to the production system.
Mating plan generation with inbreeding
Mating plan generation with inbreeding coefficient checking.
Artificial insemination, embryo transfer and
Artificial insemination, embryo transfer and natural service records.
By nation
The same job, four different sets of rules
Delivered by: Defra, the Rural Payments Agency, Natural England, the Environment Agency and the Forestry Commission.
Main scheme: Environmental Land Management, with the Sustainable Farming Incentive as the principal offer alongside Countryside Stewardship, capital grants and Landscape Recovery.
Delinked payments end after 2027. Windows have closed at short notice before, so budget-fill status is worth watching.
Delivered by: The Scottish Government and the Rural Payments and Inspections Division.
Main scheme: A four-tier framework under the Agriculture and Rural Communities (Scotland) Act 2024, with base and enhanced direct payments and elective and complementary tiers following.
Whole Farm Plan components are a condition of support and phase in over several years. Miss a component and the payment is at risk.
Delivered by: The Welsh Government and Rural Payments Wales.
Main scheme: The Sustainable Farming Scheme, with Universal, Optional and Collaborative layers, replacing the legacy area payment which phases out by 2029.
The Universal layer requires twelve actions, at least ten per cent habitat and a farm carbon baseline. Welsh language provision is a legal expectation, not an optional extra.
Delivered by: DAERA.
Main scheme: The Sustainable Agriculture Programme, with the Farm Sustainability Payment as the area-based safety net alongside beef, suckler, sheep, protein crop and horticulture schemes.
Conditionality now includes soil nutrient health and bovine genetics participation, and progressive capping applies above sixty thousand pounds.
Interactive
Tools you actually use, not screens you read
These are working interfaces inside the module — maps, calculators, planners and dashboards that respond to your own holding data.
Mating planner ranking sire options against the breeding objective
Mating planner ranking sire options against the breeding objective
BuilderInbreeding coefficient checker before a mating is committed
Inbreeding coefficient checker before a mating is committed
WizardGenetic trend chart across generations
Genetic trend chart across generations
ChartSelection index builder with trait weighting sliders
Selection index builder with trait weighting sliders
BuilderSemen inventory tracker by straw and by sire
Semen inventory tracker by straw and by sire
ToolTraceability
The chain behind one batch
Livestock traceability is statutory, the reporting window is short, and it runs through a different national system in each nation. The record is assembled as the animal moves rather than reconstructed at audit.
BATCH-84923B
-
Born on holding
- Who
- Holding of birth
- Evidence
- Ear tag applied and registered
- Held in
- British Cattle Movement Service
-
Health intervention
- Who
- Veterinary practice
- Evidence
- Medicine record with withdrawal period
- Held in
- Medicine book
-
Moved
- Who
- Haulier
- Evidence
- Statutory movement report within the reporting window
- Held in
- British Cattle Movement Service
-
Received
- Who
- Destination holding
- Evidence
- Arrival recorded, standstill applied
- Held in
- Holding register
-
Slaughtered
- Who
- Approved abattoir
- Evidence
- Kill sheet, classification and food chain information
- Held in
- FSA
-
Sold
- Who
- Buyer
- Evidence
- Batch linked to the carcase and the holding of origin
- Held in
- Platform record
Take the record with you
Compared
Where Agrivencia differs from what already exists
The UK already has strong point tools. What it does not have is one record spanning them, or one view spanning four nations. That gap is the entire proposition.
| Agrivencia | Single-purpose farm software | Government portals | |
|---|---|---|---|
| Covers all four nations | Yes, each as a first-class tenancy | Usually one nation | One administration each |
| One record across domains | Yes — 84 modules, one data spine | Within its own domain only | Within its own scheme only |
| Scheme rules held as data | Yes, updated the day rules change | Rarely | Authoritative but not reusable |
| Assurance evidence auto-assembled | Yes, from operational records | Partially, per scheme | Not applicable |
| Whole-farm income optimisation | Across schemes and nature markets together | No | No |
| Offline field capture | Yes, designed first | Varies | Generally no |
| Marketplace and commerce | Multivendor with verification and escrow | Separate platforms | Not applicable |
| Farmer-owned data export | Published charter, open formats | Varies considerably | Limited |
This comparison describes categories of product rather than named competitors, and reflects our own assessment. Any specific product should be evaluated on its current published capability.
Data model
What the module records, and how it connects
These are the entities the module maintains. Because they are shared across the platform rather than owned by one screen, a record created here is available everywhere it is relevant.
- Animal
- Pedigree
- EBV
- Genomic result
- Breeding objective
- Selection index
- Mating plan
- Service
- Progeny record
Every entity carries a full audit trail and is exportable in open formats under the Farm Data Charter.
Questions answered
What people ask about Breeding & Genetics
Does this replace the software I already use?
Not necessarily. Agrivencia integrates with authoritative sources and mainstream packages rather than insisting on replacing them. Where an incumbent does one job well, the platform connects to it; where the job spans several systems and nobody does it, the platform does it.
Will it work where I have no signal?
Yes. Field capture in Breeding & Genetics is offline first, storing locally and synchronising when a connection returns. Only around a fifth of UK farms report reliable signal across the whole holding, so this is a design assumption rather than a feature.
What happens when the scheme rules change?
Scheme rules are held as data rather than code, so a rate change, a cap change or a window closure is a content update that takes effect the same day. The platform also alerts you to what the change does to your own position.
Who owns the data I put in?
You do. The Farm Data Charter gives you a complete export in open formats at any time, and every instance of data sharing requires an explicit, revocable consent that is visible in your account.
Does it work if I farm across a border?
Yes, and that is one of the main reasons the platform exists. A business with land in more than one nation sees one reconciled view rather than two portals, with obligations and deadlines from both administrations in a single calendar.
Can my agronomist or land agent use it too?
Yes. You grant scoped, time-limited access per holding and per module, and you can revoke it in one click. Advisers never get a shared password or a blanket view.
What is the biggest limitation of this module?
Selection on single traits causing correlated decline. Mitigated by index-based selection. We would rather state that plainly than let you discover it after signing.
See Breeding & Genetics running on your own holding
Thirty minutes, using your parcels, your schemes and your enterprises rather than a sample farm. No obligation and no sales script — if it does not fit your business we will say so.
- Free tier available
- No card required
- Your data stays yours