People, Knowledge & Community
Knowledge Exchange & Farmer Clusters
What worked on the farm down the road, evidenced rather than remembered.
Farmer-to-farmer knowledge transfer is the most trusted route to practice change and the least systematically captured. This module runs discussion groups, demonstration events, farmer clusters and benchmarking clubs, and — critically — pools anonymised platform data so a group can compare real outcomes rather than recollections.
- 12 capabilities
- 4 linked schemes
- Offline capable
- 12
- Capabilities in this module
- 5
- Interactive tools
- 4
- Linked support schemes
- 5
- Data integrations
- 5
- Measures reported
The ground reality
What is actually happening in knowledge Exchange in the UK
Farmer clusters and facilitation funds deliver landscape-scale environmental outcomes that individual agreements cannot, and knowledge transfer funds operate in each nation. What has been missing is comparable data: groups meet, discuss and disperse without a shared evidence base, which limits how much practice actually changes.
Figures are as published at the time of writing. Farm policy and payment rates change frequently — verify against the primary source before relying on any number here.
Capabilities
What Knowledge Exchange does
Every capability below is built on the same underlying record, so entering something once is enough for it to appear wherever it is needed.
Record and plan
- Group and cluster management with membership, geography and objectives
- Meeting and demonstration event scheduling with attendance recording
- Anonymised benchmarking pools across group members
Operate and monitor
- Practice trial coordination across multiple holdings
- Facilitation fund application and reporting support
- Landscape-scale action coordination across neighbouring holdings
Comply and evidence
- Shared monitoring protocols with pooled results
- Discussion topics with structured outcomes and follow-up actions
- Demonstration farm hosting with visitor management
Analyse and improve
- Knowledge resource library curated by the group
- Peer review of practice changes with honest outcome reporting
- Impact reporting for funders and facilitators
Interactive
Tools you actually use, not screens you read
These are working interfaces inside the module — maps, calculators, planners and dashboards that respond to your own holding data.
Group benchmarking dashboard with your position shown anonymously
Group benchmarking dashboard with your position shown anonymously
DashboardCluster map showing coordinated actions across member holdings
Cluster map showing coordinated actions across member holdings
MapMulti-farm trial results comparison
Multi-farm trial results comparison
ToolMeeting outcome tracker with actions and completion
Meeting outcome tracker with actions and completion
ToolFacilitation impact report generator
Facilitation impact report generator
ToolEnd to end
How Knowledge Exchange runs, start to finish
The module is modelled as a state machine, so at any point the business knows exactly which stage every record is at and what has to happen next.
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1
Form the group and define objectives
This is where the record starts, and getting it right here removes work at every later stage.
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2
Recruit members and set data-sharing consent
The platform prompts only for what this stage genuinely needs, and carries everything forward.
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3
Establish anonymised benchmarking pools
Conflicts with scheme rules, regulatory windows and existing commitments are flagged here rather than discovered later.
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4
Meet, demonstrate and discuss
Capture works offline, so this stage is completed in the field rather than remembered afterwards.
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5
Coordinate trials and landscape actions
Everything recorded at this point becomes evidence automatically, in every format that will later ask for it.
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6
Pool and compare results honestly
This is the stage most businesses currently do twice, once for the operation and once for the paperwork.
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7
Report impact to funders
Results feed the whole-farm view, so the effect of this stage is visible against the rest of the business.
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8
Adapt objectives on evidence
The cycle closes here, and what is learned is carried into next season's plan rather than lost.
Who uses it
Built around four real jobs, not one generic user
Each of these people needs something different from the same record. The module is designed so none of them has to work around the others.
Cluster facilitator
Coordinating 25 holdings
Needs coordinated action and pooled evidence for funders.
Discussion group member
Monthly meetings
Needs comparable numbers, not anecdote.
Demonstration farm host
Open days
Needs visitor management and results presentation.
Funder
Knowledge transfer programme
Needs evidence of practice change, not attendance counts.
Schemes and funding
Support schemes this module works with
Agrivencia holds these schemes as data, so eligibility, payment rates, caps and windows update the day they change rather than at the next software release.
Farmer Collaboration Fund
Fund groups of farmers working together to deliver shared environmental and business outcomes.
Defra EnglandCountryside Stewardship
Fund more complex, targeted and bespoke habitat management than the main incentive offer supports.
Defra / Natural England / Rural Payments Agency ScotlandKnowledge Transfer and Innovation Fund
Fund knowledge transfer, skills development and innovation activity in Scottish agriculture.
Scottish Government WalesFarming Connect
Provide advice, training and knowledge transfer to Welsh farm businesses.
Welsh GovernmentRates, caps and windows change frequently and sometimes without notice. Always confirm against the current published scheme rules before applying.
Measurement
How you will know it is working
The module reports against these measures from the day it is switched on, so the value is demonstrable rather than assumed.
- 01Active members
- 02Practice changes adopted
- 03Coordinated hectares
- 04Benchmark participation rate
- 05Measured outcome improvement
Questions answered
What people ask about Knowledge Exchange
Does this replace the software I already use?
Not necessarily. Agrivencia integrates with authoritative sources and mainstream packages rather than insisting on replacing them. Where an incumbent does one job well, the platform connects to it; where the job spans several systems and nobody does it, the platform does it.
Will it work where I have no signal?
Yes. Field capture in Knowledge Exchange is offline first, storing locally and synchronising when a connection returns. Only around a fifth of UK farms report reliable signal across the whole holding, so this is a design assumption rather than a feature.
What happens when the scheme rules change?
Scheme rules are held as data rather than code, so a rate change, a cap change or a window closure is a content update that takes effect the same day. The platform also alerts you to what the change does to your own position.
Who owns the data I put in?
You do. The Farm Data Charter gives you a complete export in open formats at any time, and every instance of data sharing requires an explicit, revocable consent that is visible in your account.
Does it work if I farm across a border?
Yes, and that is one of the main reasons the platform exists. A business with land in more than one nation sees one reconciled view rather than two portals, with obligations and deadlines from both administrations in a single calendar.
Can my agronomist or land agent use it too?
Yes. You grant scoped, time-limited access per holding and per module, and you can revoke it in one click. Advisers never get a shared password or a blanket view.
What is the biggest limitation of this module?
Data sharing reluctance. Mitigated by genuine anonymisation and explicit consent. We would rather state that plainly than let you discover it after signing.
See Knowledge Exchange running on your own holding
Thirty minutes, using your parcels, your schemes and your enterprises rather than a sample farm. No obligation and no sales script — if it does not fit your business we will say so.
- Free tier available
- No card required
- Your data stays yours