Agri-Commerce & Markets

B2B Produce Marketplace

List with the evidence already attached, and get paid without chasing.

A multivendor marketplace where the listing carries the platform record — analysis, assurance status, provenance, carbon figure — rather than a description and a phone number. Escrow, verified counterparties and transaction-based trust ratings address the payment risk that keeps most farm-to-buyer trade in established, uncompetitive channels.

Start with B2B Marketplace See how it works

12 capabilities
2 linked schemes
Flagship module
Offline capable

12: Capabilities in this module
5: Interactive tools
2: Linked support schemes
5: Data integrations
6: Measures reported

The ground reality

What is actually happening in B2B marketplace in the UK

UK agricultural trading is concentrated in a small number of established marketplaces, with grain and livestock platforms between them registering a substantial share of UK farms. The differentiator available to a platform that already holds the production record is evidence: a listing that arrives with analysis, assurance and provenance attached is worth more and settles faster than one that does not.

Figures are as published at the time of writing. Farm policy and payment rates change frequently — verify against the primary source before relying on any number here.

In the field

B2B marketplace, as it actually looks

Photography from working UK holdings alongside the interface that records it. Every frame below is a commissioned slot: the brief is stated until the photograph is taken.

B2B Marketplace — a walkthrough

A working pass through B2B marketplace: entering the record once, and watching it appear in the evidence pack, the calendar and the scheme application without being typed again.

Film in production

Captions · Audio described

0:00 What the module is for
0:48 Entering the record
2:05 Where it appears next
3:20 The evidence pack

Photography slots state their own brief until the shot is commissioned, so the layout never shifts when real images arrive.

Capabilities

What B2B Marketplace does

Every capability below is built on the same underlying record, so entering something once is enough for it to appear wherever it is needed.

Record and plan

Multivendor listings for grain, livestock, forage, produce, straw and by-products
Automatic attachment of analysis, assurance status and provenance from the farm record
Verified seller onboarding with business, assurance and holding verification

Operate and monitor

Offer, counter-offer and auction formats with reserve handling
Escrow payment holding with release on delivery and quality confirmation
Transaction-based trust rating built from completed trades, not self-declaration

Comply and evidence

Contract generation with specification, tolerance and movement window
Haulage arrangement and collection scheduling integrated with the listing
Quality dispute workflow with independent sampling reference

Analyse and improve

Settlement, self-billing invoice and remittance handling
Buyer requirement posting with matching against available supply
Commission and fee transparency shown before listing, not after sale

Interactive

Tools you actually use, not screens you read

These are working interfaces inside the module — maps, calculators, planners and dashboards that respond to your own holding data.

Listing builder that pre-fills from the farm record in a single step

Builder

Live offer board with filtering by commodity, specification, region and haulage distance

Dashboard

Escrow status tracker from acceptance to release

Tool

Trust rating profile showing completed trades and dispute history

Tool

Net price calculator showing farm-gate return after commission and haulage

Calculator

End to end

How B2B Marketplace runs, start to finish

The module is modelled as a state machine, so at any point the business knows exactly which stage every record is at and what has to happen next.

1

Verify the seller and the holding

This is where the record starts, and getting it right here removes work at every later stage.
2

Create the listing with evidence attached

The platform prompts only for what this stage genuinely needs, and carries everything forward.
3

Receive and negotiate offers

Conflicts with scheme rules, regulatory windows and existing commitments are flagged here rather than discovered later.
4

Accept and generate the contract

Capture works offline, so this stage is completed in the field rather than remembered afterwards.
5

Fund escrow

Everything recorded at this point becomes evidence automatically, in every format that will later ask for it.
6

Arrange haulage and move

This is the stage most businesses currently do twice, once for the operation and once for the paperwork.
7

Confirm quality on receipt

Results feed the whole-farm view, so the effect of this stage is visible against the rest of the business.
8

Release payment and rate the counterparty

The cycle closes here, and what is learned is carried into next season's plan rather than lost.

Who uses it

Built around four real jobs, not one generic user

Each of these people needs something different from the same record. The module is designed so none of them has to work around the others.

Arable seller

Marketing 3,000 tonnes

Wants competitive bids without giving up payment security.

Feed compounder buyer

Raw material procurement

Needs verified specification and assurance before committing.

Livestock dealer

Trading store cattle

Needs health and movement history attached to every lot.

Haulier

Backload matching

Needs collection jobs matched to existing routes.

Schemes and funding

Support schemes this module works with

Agrivencia holds these schemes as data, so eligibility, payment rates, caps and windows update the day they change rather than at the next software release.

England

Sustainable Farming Incentive 2026

Pay farmers for environmental actions taken alongside food production, as the principal replacement for area-based direct payments in England.

Two windows in 2026: window one from 30 June, window two from September. Defra / Rural Payments Agency England

Adding Value Grant

Support investment in processing, packing and marketing that adds value to primary agricultural products.

Round-based. Defra / Rural Payments Agency

Rates, caps and windows change frequently and sometimes without notice. Always confirm against the current published scheme rules before applying.

Measurement

How you will know it is working

The module reports against these measures from the day it is switched on, so the value is demonstrable rather than assumed.

01Gross merchandise value
02Take rate
03Repeat trade rate
04Price achieved against regional benchmark
05Dispute rate
06Days to settlement

Shopfront

Sell through B2B marketplace

A storefront that already knows what you produce, because it reads your holding record. Assurance status, batch and provenance travel with every listing, so a buyer sees the evidence rather than a claim.

Demonstration

What the shopfront handles for you

Collection, local delivery or carrier Rural postcodes are priced honestly rather than hidden at checkout.
Weight-priced and graded goods A tonne of wheat and a box of eggs need different maths. Both are handled.
Assurance carried through Red Tractor, organic certification and farm assurance status shown from the record, not typed in.
Batch and provenance attached Every order can produce the traceability record behind it.

Market board

What things are worth this week

A board of the prices a UK farm business actually trades against, with the publishing body named beside each line. Prices are shown per the unit the trade uses, not converted into something tidier.

Demonstration

Commodity prices, movement and the body publishing each series
Commodity	Price	Change	Source	Updated
Feed wheat	— £/t	-1.0%	AHDB	awaiting feed
Milling wheat	— £/t	+0.3%	AHDB	awaiting feed
Feed barley	— £/t	+4.9%	AHDB	awaiting feed
Oilseed rape	— £/t	+4.7%	AHDB	awaiting feed
Deadweight cattle	— p/kg dw	-2.6%	AHDB	awaiting feed
Deadweight lambs	— p/kg dw	-3.4%	AHDB	awaiting feed
Farmgate milk	— p/litre	-3.5%	Defra	awaiting feed
Standard pigs	— p/kg dw	+4.7%	AHDB	awaiting feed
Ammonium nitrate	— £/t	-1.4%	Trade	awaiting feed
Red diesel	— p/litre	-3.3%	Trade	awaiting feed

Questions answered

What people ask about B2B Marketplace

Does this replace the software I already use?

Not necessarily. Agrivencia integrates with authoritative sources and mainstream packages rather than insisting on replacing them. Where an incumbent does one job well, the platform connects to it; where the job spans several systems and nobody does it, the platform does it.

Will it work where I have no signal?

Yes. Field capture in B2B Marketplace is offline first, storing locally and synchronising when a connection returns. Only around a fifth of UK farms report reliable signal across the whole holding, so this is a design assumption rather than a feature.

What happens when the scheme rules change?

Scheme rules are held as data rather than code, so a rate change, a cap change or a window closure is a content update that takes effect the same day. The platform also alerts you to what the change does to your own position.

Who owns the data I put in?

You do. The Farm Data Charter gives you a complete export in open formats at any time, and every instance of data sharing requires an explicit, revocable consent that is visible in your account.

Does it work if I farm across a border?

Yes, and that is one of the main reasons the platform exists. A business with land in more than one nation sees one reconciled view rather than two portals, with obligations and deadlines from both administrations in a single calendar.

Can my agronomist or land agent use it too?

Yes. You grant scoped, time-limited access per holding and per module, and you can revoke it in one click. Advisers never get a shared password or a blanket view.

What is the biggest limitation of this module?

Counterparty payment default. Mitigated by escrow and verification. We would rather state that plainly than let you discover it after signing.

Documents

Take it away with you

Everything here is printable and works on a kitchen table with no signal. Where a document asks for an email address, it says so on the button rather than after you press it.

Handbook

Selling With Evidence Attached: Escrow, Trust and Net Farm-Gate Price

PDF · UK · updated on scheme change

The practical handbook for B2B marketplace: what the rules require, what the evidence has to show, and the mistakes that cost people money.

Checklist

B2B marketplace — evidence checklist

PDF · one page · printable

Every document an audit or a claim asks for, in the order it is asked for, with the validity period of each.

Template

B2B marketplace — record template

XLSX and CSV

The record structure the module uses, as a spreadsheet, so a business not yet on the platform can start keeping it correctly today.

Reference

Data model reference

PDF · technical

Entities, fields and integration points for B2B marketplace, for advisers and software partners.

Because everything shares one record, adding a neighbouring module usually costs less work than it saves.

Agri-Inputs Store & Buying Groups Buy against the plan, aggregate with your neighbours, compare on nutrient. Machinery & Services Marketplace Buy, sell, hire, share and book the contractor — with the service history. Farm Shops & Direct-to-Consumer Keep the retail margin, and the story that justifies it. Commodity Markets & Price Intelligence Your position, your cost of production, and the market in one view.

See B2B Marketplace running on your own holding

Thirty minutes, using your parcels, your schemes and your enterprises rather than a sample farm. No obligation and no sales script — if it does not fit your business we will say so.

Free tier available
No card required
Your data stays yours

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