B2B Produce Marketplace
B2B Marketplace: Overview
The short version of what B2B Marketplace does and why it exists.
A multivendor marketplace where the listing carries the platform record — analysis, assurance status, provenance, carbon figure — rather than a description and a phone number. Escrow, verified counterparties and transaction-based trust ratings address the payment risk that keeps most farm-to-buyer trade in established, uncompetitive channels.
Detail
Why B2B Marketplace exists
A multivendor marketplace where the listing carries the platform record — analysis, assurance status, provenance, carbon figure — rather than a description and a phone number. Escrow, verified counterparties and transaction-based trust ratings address the payment risk that keeps most farm-to-buyer trade in established, uncompetitive channels.
UK agricultural trading is concentrated in a small number of established marketplaces, with grain and livestock platforms between them registering a substantial share of UK farms. The differentiator available to a platform that already holds the production record is evidence: a listing that arrives with analysis, assurance and provenance attached is worth more and settles faster than one that does not.
Everything B2B Marketplace records is written into the same platform data spine as every other module, which is why a single entry can satisfy an operational need, a scheme evidence requirement, an assurance clause and a carbon activity line at once. That is the whole design premise: the work is already being done, and it is the recording of it that is duplicated.
The ground reality
What is actually happening in B2B marketplace in the UK
UK agricultural trading is concentrated in a small number of established marketplaces, with grain and livestock platforms between them registering a substantial share of UK farms. The differentiator available to a platform that already holds the production record is evidence: a listing that arrives with analysis, assurance and provenance attached is worth more and settles faster than one that does not.
Figures are as published at the time of writing. Farm policy and payment rates change frequently — verify against the primary source before relying on any number here.
In the field
B2B marketplace, as it actually looks
Photography from working UK holdings alongside the interface that records it. Every frame below is a commissioned slot: the brief is stated until the photograph is taken.
B2B Marketplace — a walkthrough
A working pass through B2B marketplace: entering the record once, and watching it appear in the evidence pack, the calendar and the scheme application without being typed again.
- 0:00 What the module is for
- 0:48 Entering the record
- 2:05 Where it appears next
- 3:20 The evidence pack
Photography slots state their own brief until the shot is commissioned, so the layout never shifts when real images arrive.
In practice
Six things B2B Marketplace changes on day one
None of these requires a new process. They all come from recording the work you already do, once, in a form the rest of the platform can use.
Multivendor listings for grain, livestock
Multivendor listings for grain, livestock, forage, produce, straw and by-products.
Automatic attachment of analysis, assurance
Automatic attachment of analysis, assurance status and provenance from the farm record.
Verified seller onboarding with business
Verified seller onboarding with business, assurance and holding verification.
Offer, counter-offer and auction formats
Offer, counter-offer and auction formats with reserve handling.
Escrow payment holding with release
Escrow payment holding with release on delivery and quality confirmation.
Transaction-based trust rating built from
Transaction-based trust rating built from completed trades, not self-declaration.
End to end
How B2B Marketplace runs, start to finish
The module is modelled as a state machine, so at any point the business knows exactly which stage every record is at and what has to happen next.
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1
Verify the seller and the holding
This is where the record starts, and getting it right here removes work at every later stage.
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2
Create the listing with evidence attached
The platform prompts only for what this stage genuinely needs, and carries everything forward.
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3
Receive and negotiate offers
Conflicts with scheme rules, regulatory windows and existing commitments are flagged here rather than discovered later.
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4
Accept and generate the contract
Capture works offline, so this stage is completed in the field rather than remembered afterwards.
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5
Fund escrow
Everything recorded at this point becomes evidence automatically, in every format that will later ask for it.
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6
Arrange haulage and move
This is the stage most businesses currently do twice, once for the operation and once for the paperwork.
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7
Confirm quality on receipt
Results feed the whole-farm view, so the effect of this stage is visible against the rest of the business.
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8
Release payment and rate the counterparty
The cycle closes here, and what is learned is carried into next season's plan rather than lost.
How we handle evidence
Where these figures come from
Agrivencia grades every figure it publishes. Primary legislation, official statistics and audit reports are treated as authoritative. Levy body and professional body data is treated as reliable. Commercial trackers and trade press are treated as indicative and labelled as such. Where sources conflict, the conflict is shown rather than resolved silently.
- Authoritative Legislation, statutory instruments, official scheme rules, national audit and public accounts reporting, departmental annual reports and accredited official statistics.
- Reliable Parliamentary committee evidence, peer-reviewed research, independent economic institutes and levy body analysis.
- Supporting Professional bodies, land agents, certification schemes and industry associations.
- Indicative Commercial market trackers and trade press, used for corroboration only and always labelled.
Payment rates, caps and windows in UK farm support change frequently and sometimes without notice. Nothing on this platform is a substitute for the current published scheme rules or for professional advice.
See it working
Book a demonstration on your own holding data
Thirty minutes, using your parcels and your schemes rather than a sample farm, so you can judge it on your own numbers.