B2B Produce Marketplace
B2B Marketplace: Features & Capabilities
Every capability in B2B Marketplace, grouped by what it is for.
B2B Marketplace carries 12 capabilities and 5 interactive tools. They are grouped below by what they are for rather than by which screen they live on, because the underlying record is shared.
Capabilities
What B2B Marketplace does
Every capability below is built on the same underlying record, so entering something once is enough for it to appear wherever it is needed.
Record and plan
- Multivendor listings for grain, livestock, forage, produce, straw and by-products
- Automatic attachment of analysis, assurance status and provenance from the farm record
- Verified seller onboarding with business, assurance and holding verification
Operate and monitor
- Offer, counter-offer and auction formats with reserve handling
- Escrow payment holding with release on delivery and quality confirmation
- Transaction-based trust rating built from completed trades, not self-declaration
Comply and evidence
- Contract generation with specification, tolerance and movement window
- Haulage arrangement and collection scheduling integrated with the listing
- Quality dispute workflow with independent sampling reference
Analyse and improve
- Settlement, self-billing invoice and remittance handling
- Buyer requirement posting with matching against available supply
- Commission and fee transparency shown before listing, not after sale
In the field
B2B marketplace, as it actually looks
Photography from working UK holdings alongside the interface that records it. Every frame below is a commissioned slot: the brief is stated until the photograph is taken.
B2B Marketplace — a walkthrough
A working pass through B2B marketplace: entering the record once, and watching it appear in the evidence pack, the calendar and the scheme application without being typed again.
- 0:00 What the module is for
- 0:48 Entering the record
- 2:05 Where it appears next
- 3:20 The evidence pack
Photography slots state their own brief until the shot is commissioned, so the layout never shifts when real images arrive.
In practice
Six things B2B Marketplace changes on day one
None of these requires a new process. They all come from recording the work you already do, once, in a form the rest of the platform can use.
Multivendor listings for grain, livestock
Multivendor listings for grain, livestock, forage, produce, straw and by-products.
Automatic attachment of analysis, assurance
Automatic attachment of analysis, assurance status and provenance from the farm record.
Verified seller onboarding with business
Verified seller onboarding with business, assurance and holding verification.
Offer, counter-offer and auction formats
Offer, counter-offer and auction formats with reserve handling.
Escrow payment holding with release
Escrow payment holding with release on delivery and quality confirmation.
Transaction-based trust rating built from
Transaction-based trust rating built from completed trades, not self-declaration.
By nation
The same job, four different sets of rules
Delivered by: Defra, the Rural Payments Agency, Natural England, the Environment Agency and the Forestry Commission.
Main scheme: Environmental Land Management, with the Sustainable Farming Incentive as the principal offer alongside Countryside Stewardship, capital grants and Landscape Recovery.
Delinked payments end after 2027. Windows have closed at short notice before, so budget-fill status is worth watching.
Delivered by: The Scottish Government and the Rural Payments and Inspections Division.
Main scheme: A four-tier framework under the Agriculture and Rural Communities (Scotland) Act 2024, with base and enhanced direct payments and elective and complementary tiers following.
Whole Farm Plan components are a condition of support and phase in over several years. Miss a component and the payment is at risk.
Delivered by: The Welsh Government and Rural Payments Wales.
Main scheme: The Sustainable Farming Scheme, with Universal, Optional and Collaborative layers, replacing the legacy area payment which phases out by 2029.
The Universal layer requires twelve actions, at least ten per cent habitat and a farm carbon baseline. Welsh language provision is a legal expectation, not an optional extra.
Delivered by: DAERA.
Main scheme: The Sustainable Agriculture Programme, with the Farm Sustainability Payment as the area-based safety net alongside beef, suckler, sheep, protein crop and horticulture schemes.
Conditionality now includes soil nutrient health and bovine genetics participation, and progressive capping applies above sixty thousand pounds.
Interactive
Tools you actually use, not screens you read
These are working interfaces inside the module — maps, calculators, planners and dashboards that respond to your own holding data.
Listing builder that pre-fills from the farm record in a single step
Listing builder that pre-fills from the farm record in a single step
BuilderLive offer board with filtering by commodity, specification, region and haulage distance
Live offer board with filtering by commodity, specification, region and haulage distance
DashboardEscrow status tracker from acceptance to release
Escrow status tracker from acceptance to release
ToolTrust rating profile showing completed trades and dispute history
Trust rating profile showing completed trades and dispute history
ToolNet price calculator showing farm-gate return after commission and haulage
Net price calculator showing farm-gate return after commission and haulage
CalculatorShopfront
Sell through B2B marketplace
A storefront that already knows what you produce, because it reads your holding record. Assurance status, batch and provenance travel with every listing, so a buyer sees the evidence rather than a claim.
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Meat and dairy No listings yet Cold chain and use-by handling required
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Grain and flour No listings yet Sold by weight, priced per tonne
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Fruit and vegetables No listings yet Seasonal availability, grade declared
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Eggs and poultry No listings yet Registered packing centre code shown
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Drink No listings yet Duty status and ABV declared
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Wool and fibre No listings yet British Wool grade where applicable
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Inputs and seed No listings yet Authorisation number shown for treated seed
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Machinery No listings yet Hours, service history and V5C status
What the shopfront handles for you
- Collection, local delivery or carrier Rural postcodes are priced honestly rather than hidden at checkout.
- Weight-priced and graded goods A tonne of wheat and a box of eggs need different maths. Both are handled.
- Assurance carried through Red Tractor, organic certification and farm assurance status shown from the record, not typed in.
- Batch and provenance attached Every order can produce the traceability record behind it.
Compared
Where Agrivencia differs from what already exists
The UK already has strong point tools. What it does not have is one record spanning them, or one view spanning four nations. That gap is the entire proposition.
| Agrivencia | Single-purpose farm software | Government portals | |
|---|---|---|---|
| Covers all four nations | Yes, each as a first-class tenancy | Usually one nation | One administration each |
| One record across domains | Yes — 84 modules, one data spine | Within its own domain only | Within its own scheme only |
| Scheme rules held as data | Yes, updated the day rules change | Rarely | Authoritative but not reusable |
| Assurance evidence auto-assembled | Yes, from operational records | Partially, per scheme | Not applicable |
| Whole-farm income optimisation | Across schemes and nature markets together | No | No |
| Offline field capture | Yes, designed first | Varies | Generally no |
| Marketplace and commerce | Multivendor with verification and escrow | Separate platforms | Not applicable |
| Farmer-owned data export | Published charter, open formats | Varies considerably | Limited |
This comparison describes categories of product rather than named competitors, and reflects our own assessment. Any specific product should be evaluated on its current published capability.
Data model
What the module records, and how it connects
These are the entities the module maintains. Because they are shared across the platform rather than owned by one screen, a record created here is available everywhere it is relevant.
- Vendor
- Listing
- Lot
- Offer
- Contract
- Escrow
- Movement
- Quality confirmation
- Settlement
- Trust rating
Every entity carries a full audit trail and is exportable in open formats under the Farm Data Charter.
Questions answered
What people ask about B2B Marketplace
Does this replace the software I already use?
Not necessarily. Agrivencia integrates with authoritative sources and mainstream packages rather than insisting on replacing them. Where an incumbent does one job well, the platform connects to it; where the job spans several systems and nobody does it, the platform does it.
Will it work where I have no signal?
Yes. Field capture in B2B Marketplace is offline first, storing locally and synchronising when a connection returns. Only around a fifth of UK farms report reliable signal across the whole holding, so this is a design assumption rather than a feature.
What happens when the scheme rules change?
Scheme rules are held as data rather than code, so a rate change, a cap change or a window closure is a content update that takes effect the same day. The platform also alerts you to what the change does to your own position.
Who owns the data I put in?
You do. The Farm Data Charter gives you a complete export in open formats at any time, and every instance of data sharing requires an explicit, revocable consent that is visible in your account.
Does it work if I farm across a border?
Yes, and that is one of the main reasons the platform exists. A business with land in more than one nation sees one reconciled view rather than two portals, with obligations and deadlines from both administrations in a single calendar.
Can my agronomist or land agent use it too?
Yes. You grant scoped, time-limited access per holding and per module, and you can revoke it in one click. Advisers never get a shared password or a blanket view.
What is the biggest limitation of this module?
Counterparty payment default. Mitigated by escrow and verification. We would rather state that plainly than let you discover it after signing.
See B2B Marketplace running on your own holding
Thirty minutes, using your parcels, your schemes and your enterprises rather than a sample farm. No obligation and no sales script — if it does not fit your business we will say so.
- Free tier available
- No card required
- Your data stays yours