Machinery & Services Marketplace
Machinery Marketplace: For Advisers & Agents
What Machinery Marketplace changes for agronomists, agents, vets and consultants.
Advisers need scoped access, defensible records and a way to work across a client base without re-keying. A multivendor marketplace for machinery sale, hire and sharing, and for contracting services, where every listing carries the maintenance and operating history the platform already holds. Booking, work orders, completion evidence and payment run through one flow instead of a phone call and an invoice three months later.
In their words
What the job actually looks like
These are not marketing personas. Each one is a distinct job with a distinct constraint, and the module is designed so that solving one does not create work for the others.
Neighbouring farmers
Sharing a drill
Needs usage recorded and costs apportioned without argument.
- List the machine or service with verified history
- Set availability and rates
- Receive and confirm a booking
- Issue the work order with mapped fields
Machinery seller
Disposing of a combine
Needs verified history to support the asking price.
- Set availability and rates
- Receive and confirm a booking
- Issue the work order with mapped fields
- Carry out the work and capture evidence
Contractor
Filling the diary
Needs bookings, instructions and completion evidence in one place.
- Receive and confirm a booking
- Issue the work order with mapped fields
- Carry out the work and capture evidence
- Confirm completion and area
End to end
How Machinery Marketplace runs, start to finish
The module is modelled as a state machine, so at any point the business knows exactly which stage every record is at and what has to happen next.
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1
List the machine or service with verified history
This is where the record starts, and getting it right here removes work at every later stage.
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2
Set availability and rates
The platform prompts only for what this stage genuinely needs, and carries everything forward.
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3
Receive and confirm a booking
Conflicts with scheme rules, regulatory windows and existing commitments are flagged here rather than discovered later.
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4
Issue the work order with mapped fields
Capture works offline, so this stage is completed in the field rather than remembered afterwards.
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5
Carry out the work and capture evidence
Everything recorded at this point becomes evidence automatically, in every format that will later ask for it.
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6
Confirm completion and area
This is the stage most businesses currently do twice, once for the operation and once for the paperwork.
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7
Invoice and settle
Results feed the whole-farm view, so the effect of this stage is visible against the rest of the business.
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8
Rate the counterparty
The cycle closes here, and what is learned is carried into next season's plan rather than lost.
Capabilities
What Machinery Marketplace does
Every capability below is built on the same underlying record, so entering something once is enough for it to appear wherever it is needed.
Record and plan
- Used machinery listings with verified hours, service history and ownership
- Hire and short-term rental listings with availability calendars
- Machinery sharing arrangements with usage tracking and cost apportionment
Operate and monitor
- Contractor service listings by operation, capacity and coverage area
- Booking and work order flow with mapped fields and instructions
- Completion evidence capture including area covered and photographs
Comply and evidence
- Rate benchmarking against published contracting rate ranges
- Operator competence and insurance verification for listed services
- Parts and consumables marketplace with fitment matching
Analyse and improve
- Workshop and mobile repair service booking
- Payment, invoicing and dispute handling
- Idle capacity matching between neighbouring holdings
Shopfront
Sell through machinery marketplace
A storefront that already knows what you produce, because it reads your holding record. Assurance status, batch and provenance travel with every listing, so a buyer sees the evidence rather than a claim.
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Meat and dairy No listings yet Cold chain and use-by handling required
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Grain and flour No listings yet Sold by weight, priced per tonne
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Fruit and vegetables No listings yet Seasonal availability, grade declared
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Eggs and poultry No listings yet Registered packing centre code shown
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Drink No listings yet Duty status and ABV declared
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Wool and fibre No listings yet British Wool grade where applicable
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Inputs and seed No listings yet Authorisation number shown for treated seed
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Machinery No listings yet Hours, service history and V5C status
What the shopfront handles for you
- Collection, local delivery or carrier Rural postcodes are priced honestly rather than hidden at checkout.
- Weight-priced and graded goods A tonne of wheat and a box of eggs need different maths. Both are handled.
- Assurance carried through Red Tractor, organic certification and farm assurance status shown from the record, not typed in.
- Batch and provenance attached Every order can produce the traceability record behind it.
Worked example
How a business like yours would use Machinery Marketplace
The problem: Needs availability and rates without ringing round.
What they do
- List the machine or service with verified history
- Set availability and rates
- Receive and confirm a booking
- Issue the work order with mapped fields
What changes
- Bookings completed
- Machinery utilisation uplift
- Average days to fill a booking
This is an illustrative worked example built from the module design, not a customer reference. Named case studies are published only with the business's written consent.
What we are hearing
The problems people describe to us
These are composite statements drawn from user research conversations, not attributed customer quotes. We publish named references only with written consent.
I am not short of software. I am short of one place where the same field means the same thing in all of it.
The scheme closed on a Tuesday evening. I had the application half built. Nobody told me the budget was nearly gone.
We farm on both sides of the border. Everything takes twice as long and I still cannot see the whole position on one screen.
Audit week costs me three days. Every single record they ask for is already written down somewhere on this farm.
Measurement
How you will know it is working
The module reports against these measures from the day it is switched on, so the value is demonstrable rather than assumed.
- 01Bookings completed
- 02Machinery utilisation uplift
- 03Average days to fill a booking
- 04Dispute rate
- 05Value of sharing arrangements
See it working
Book a demonstration on your own holding data
Thirty minutes, using your parcels and your schemes rather than a sample farm, so you can judge it on your own numbers.