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Weather and agronomy
Air temperature 11 °C
Feels like 9 °C
Conditions Light cloud
Rain today 2.4 mm
Rain last 7 days 18.6 mm
Season to date 412 mm
Wind speed 9 mph
Wind direction WSW
Gusting 17 mph
Humidity 78 %
Pressure 1014 hPa
Delta T 3.1 Evaporative potential during spraying. Outside 2 to 8 the application window is compromised.
UV index 2
Next 24 hours —
Five day outlook —
Field conditions
Soil temperature at 10cm 8.4 °C
Soil moisture deficit 26 mm
Growing degree days 742 GDD
Frost risk tonight Low
Spray window Open Combines wind speed, Delta T, temperature and rainfall forecast against label conditions.
Travelling conditions Marginal
Workable days this month 11 days
Blight risk Low
Grass growth rate 38 kg DM/ha/day
Latest satellite pass 2 days ago
Time and season
Time —
Date —
Sunrise —
Sunset —
Day length —
Moon phase —
Season —
Week —
To harvest —
Markets and prices
Feed wheat 184.50 £/t
Feed barley 168.00 £/t
Oilseed rape 412.00 £/t
Farmgate milk 43.20 p/l
Deadweight beef 612 p/kg
Deadweight lamb 698 p/kg
Deadweight pig 214 p/kg
Ammonium nitrate 378 £/t
Red diesel 72.4 p/l
Electricity 25.8 p/kWh
Woodland carbon unit 28.32 £
Biodiversity unit 25,000 £
Schemes and deadlines
Open scheme windows 3
Budget allocated 52 % How much of the current scheme budget has been committed. Published at 25, 50 and 75 per cent.
Next deadline 15 May
Claim status In progress
Payments due 18,420 £
Compliance score 86 %

Instrument values are sample data until your holding is connected to a live source. How the data connections work

Farm Shops & Direct-to-Consumer

Direct to Consumer: For Advisers & Agents

What Direct to Consumer changes for agronomists, agents, vets and consultants.

Advisers need scoped access, defensible records and a way to work across a client base without re-keying. Direct selling converts commodity output into retail value, and the multiple between the two is often larger than any efficiency gain available inside the farm gate. This module provides storefront, subscription boxes, click and collect, farm shop point of sale and the provenance narrative that the platform record can substantiate rather than merely assert.

Book a demonstration Back to Direct to Consumer

In their words

What the job actually looks like

These are not marketing personas. Each one is a distinct job with a distinct constraint, and the module is designed so that solving one does not create work for the others.

01

Local supplier

Selling through the farm shop

Needs simple onboarding and transparent settlement.

  1. Build the catalogue and set pricing
  2. Generate provenance from the production record
  3. Configure delivery, collection and subscriptions
  4. Onboard local suppliers as vendors
02

Livestock producer

Selling meat boxes

Needs traceability and food safety documentation attached.

  1. Generate provenance from the production record
  2. Configure delivery, collection and subscriptions
  3. Onboard local suppliers as vendors
  4. Take orders across web and counter
03

Box scheme producer

Weekly vegetable boxes

Needs subscription management and predictable picking lists.

  1. Configure delivery, collection and subscriptions
  2. Onboard local suppliers as vendors
  3. Take orders across web and counter
  4. Pick, pack and fulfil

End to end

How Direct to Consumer runs, start to finish

The module is modelled as a state machine, so at any point the business knows exactly which stage every record is at and what has to happen next.

  1. 1

    Build the catalogue and set pricing

    This is where the record starts, and getting it right here removes work at every later stage.

  2. 2

    Generate provenance from the production record

    The platform prompts only for what this stage genuinely needs, and carries everything forward.

  3. 3

    Configure delivery, collection and subscriptions

    Conflicts with scheme rules, regulatory windows and existing commitments are flagged here rather than discovered later.

  4. 4

    Onboard local suppliers as vendors

    Capture works offline, so this stage is completed in the field rather than remembered afterwards.

  5. 5

    Take orders across web and counter

    Everything recorded at this point becomes evidence automatically, in every format that will later ask for it.

  6. 6

    Pick, pack and fulfil

    This is the stage most businesses currently do twice, once for the operation and once for the paperwork.

  7. 7

    Settle vendor accounts

    Results feed the whole-farm view, so the effect of this stage is visible against the rest of the business.

  8. 8

    Analyse margin against wholesale alternative

    The cycle closes here, and what is learned is carried into next season's plan rather than lost.

Capabilities

What Direct to Consumer does

Every capability below is built on the same underlying record, so entering something once is enough for it to appear wherever it is needed.

Record and plan

  • Storefront with product catalogue, variants, stock and pricing
  • Subscription box management with pause, skip and flexible cadence
  • Click and collect with farm shop, locker and partner pickup points

Operate and monitor

  • Farm shop point of sale integrated with the same stock and customer record
  • Provenance pages generated from the actual production record
  • Age verification and duty handling for alcohol products

Comply and evidence

  • Food safety, labelling and allergen information management
  • Delivery zone, slot and courier integration with cold chain handling
  • Customer accounts, order history and reorder prompts

Analyse and improve

  • Loyalty, referral and gifting flows
  • Local supplier onboarding for a multivendor farm shop offer
  • Margin analysis by product comparing direct against wholesale returns

Shopfront

Sell through direct to consumer

A storefront that already knows what you produce, because it reads your holding record. Assurance status, batch and provenance travel with every listing, so a buyer sees the evidence rather than a claim.

Demonstration

What the shopfront handles for you

  • Collection, local delivery or carrier Rural postcodes are priced honestly rather than hidden at checkout.
  • Weight-priced and graded goods A tonne of wheat and a box of eggs need different maths. Both are handled.
  • Assurance carried through Red Tractor, organic certification and farm assurance status shown from the record, not typed in.
  • Batch and provenance attached Every order can produce the traceability record behind it.

Demonstration data. Live market feeds and vendor listings are a launch dependency, not a built feature.

Demonstration

Worked example

How a business like yours would use Direct to Consumer

Farm shop operatorOn-farm retail plus online
Worked example

The problem: Needs one stock and customer record across counter and web.

What they do

  1. Build the catalogue and set pricing
  2. Generate provenance from the production record
  3. Configure delivery, collection and subscriptions
  4. Onboard local suppliers as vendors

What changes

  • Direct sales value
  • Margin per product against wholesale
  • Subscription retention

This is an illustrative worked example built from the module design, not a customer reference. Named case studies are published only with the business's written consent.

What we are hearing

The problems people describe to us

These are composite statements drawn from user research conversations, not attributed customer quotes. We publish named references only with written consent.

I am not short of software. I am short of one place where the same field means the same thing in all of it.

Arable farm managerEast of England

The scheme closed on a Tuesday evening. I had the application half built. Nobody told me the budget was nearly gone.

Mixed farmerMidlands

We farm on both sides of the border. Everything takes twice as long and I still cannot see the whole position on one screen.

Livestock producerWelsh border

Audit week costs me three days. Every single record they ask for is already written down somewhere on this farm.

Dairy farmerSouth West

Measurement

How you will know it is working

The module reports against these measures from the day it is switched on, so the value is demonstrable rather than assumed.

  • 01Direct sales value
  • 02Margin per product against wholesale
  • 03Subscription retention
  • 04Average order value
  • 05Repeat purchase rate

See it working

Book a demonstration on your own holding data

Thirty minutes, using your parcels and your schemes rather than a sample farm, so you can judge it on your own numbers.

We will only use these details for what you asked for. You can withdraw consent at any time and we will delete the record. See the Privacy Notice.

Next deadlines
15 May Single application form — Wales and Northern Ireland Window 2 open Sustainable Farming Incentive — England, 52% allocated Ongoing Capital grants — allocation moves fast once open Annual Whole Farm Plan components — Scotland, phased deadlines 6 April Inheritance relief cap takes effect — UK wide