Farm Shops & Direct-to-Consumer
Direct to Consumer: Calculators & Tools
The calculators and planners inside Direct to Consumer, and what each is for.
These tools use your own holding data rather than illustrative figures, and each one shows its method so you can check the working rather than trust the output.
Calculators and tools
Answers you can check, using your own numbers
Every calculator shows its method. If you disagree with an assumption you can see it, change it, and see what it does to the answer.
Four-Nation Scheme Eligibility Check
Answer six questions and see every UK support scheme your business is likely to be eligible for, ranked by indicative value.
Open the calculatorCrop Gross Margin Calculator
Work out gross margin per hectare for a crop, with the variable costs itemised so you can see where the margin actually goes.
Open the calculatorNutrient Requirement Calculator
Calculate a field nitrogen requirement from target yield, soil supply, manure credits and previous cropping.
Open the calculatorWoodland Income Stacking Calculator
See creation grant, maintenance payment, carbon units and biodiversity units modelled together over the project life, against the agricultural margin you give up.
Open the calculatorBiodiversity Unit Calculator
Estimate the biodiversity units a habitat creation or enhancement scheme would generate, and compare thirty years of income against the farming margin it replaces.
Open the calculatorFarm Carbon Footprint Estimator
A first-pass emissions estimate from the activity data most farms already have, showing where the emissions actually sit.
Open the calculatorInheritance Relief Exposure Model
Model qualifying property against the relief cap for an individual and for a couple, including the instalment option.
Open the calculatorRainwater Harvesting Calculator
Size the harvest available from your roofs, the storage needed to make it reliable, and the payback against what you currently pay for water.
Open the calculatorTrue Machinery Cost Calculator
Work out what a machine actually costs per hour and per hectare, including the depreciation nobody sees in the cashbook.
Open the calculatorCost of Herbicide Resistance Calculator
Apply the published margin penalty from resistant blackgrass to your own area and pressure, and see what a cultural programme is worth.
Open the calculatorMargin Over Purchased Feed
The weekly number that tells a dairy business whether it is making money, calculated from your own milk price and feed cost.
Open the calculatorCost of Liveweight Gain
What a kilogram of gain actually costs, so a store purchase decision is made on the number rather than on the day.
Open the calculatorHedgerow Income Calculator
Every metre of boundary, mapped to every scheme action that could pay for it, in your nation.
Open the calculatorSolar Self-Consumption and Payback
The return on farm solar is driven by self-consumption, not by generation. This works out both.
Open the calculatorAnnual Forage Budget
Balance what the grassland will grow against what the stock will eat, and find the deficit before it becomes a feed bill.
Open the calculatorGrain Drying Cost Calculator
The cost of taking each percentage point of moisture out of a tonne of grain, and whether it beats the drying deduction.
Open the calculatorSpray Buffer Zone Checker
Work out the no-spray distance required for a product next to a watercourse, and whether a reduction applies.
Open the calculatorSeasonal Cashflow and Peak Borrowing
Find the point in the year when the business needs the most money, which is the number the facility has to cover.
Open the calculatorAssurance Audit Readiness Score
Ten questions that predict most audit non-conformances, scored with a prioritised list of what to fix first.
Open the calculatorBreak-Even Selling Price
The price below which selling loses money, calculated from your own cost of production.
Open the calculatorAbstraction Licence Position
Where you are against your authorised volume, and how many days of headroom remain at current use.
Open the calculatorCost Per Kilogram of Nutrient
Compare fertiliser products on what actually matters — the cost of the nutrient, not the price of the bag.
Open the calculatorGlamping Unit Appraisal
Break-even occupancy for a proposed unit, including the utility and access costs that are usually forgotten.
Open the calculatorInteractive
Tools you actually use, not screens you read
These are working interfaces inside the module — maps, calculators, planners and dashboards that respond to your own holding data.
Storefront builder with product, variant and stock management
Storefront builder with product, variant and stock management
BuilderSubscription cadence manager for the customer
Subscription cadence manager for the customer
ToolProvenance viewer showing the field, the date and the practice behind the product
Provenance viewer showing the field, the date and the practice behind the product
ToolDirect versus wholesale margin comparator per product
Direct versus wholesale margin comparator per product
ToolDelivery zone and slot planner
Delivery zone and slot planner
BuilderShopfront
Sell through direct to consumer
A storefront that already knows what you produce, because it reads your holding record. Assurance status, batch and provenance travel with every listing, so a buyer sees the evidence rather than a claim.
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Meat and dairy No listings yet Cold chain and use-by handling required
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Grain and flour No listings yet Sold by weight, priced per tonne
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Fruit and vegetables No listings yet Seasonal availability, grade declared
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Eggs and poultry No listings yet Registered packing centre code shown
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Drink No listings yet Duty status and ABV declared
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Wool and fibre No listings yet British Wool grade where applicable
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Inputs and seed No listings yet Authorisation number shown for treated seed
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Machinery No listings yet Hours, service history and V5C status
What the shopfront handles for you
- Collection, local delivery or carrier Rural postcodes are priced honestly rather than hidden at checkout.
- Weight-priced and graded goods A tonne of wheat and a box of eggs need different maths. Both are handled.
- Assurance carried through Red Tractor, organic certification and farm assurance status shown from the record, not typed in.
- Batch and provenance attached Every order can produce the traceability record behind it.
Market board
What things are worth this week
A board of the prices a UK farm business actually trades against, with the publishing body named beside each line. Prices are shown per the unit the trade uses, not converted into something tidier.
| Commodity | Price | Change | Trend | Source | Updated |
|---|---|---|---|---|---|
| Feed wheat | — £/t | -1.0% | AHDB | awaiting feed | |
| Milling wheat | — £/t | +0.3% | AHDB | awaiting feed | |
| Feed barley | — £/t | +4.9% | AHDB | awaiting feed | |
| Oilseed rape | — £/t | +4.7% | AHDB | awaiting feed | |
| Deadweight cattle | — p/kg dw | -2.6% | AHDB | awaiting feed | |
| Deadweight lambs | — p/kg dw | -3.4% | AHDB | awaiting feed | |
| Farmgate milk | — p/litre | -3.5% | Defra | awaiting feed | |
| Standard pigs | — p/kg dw | +4.7% | AHDB | awaiting feed | |
| Ammonium nitrate | — £/t | -1.4% | Trade | awaiting feed | |
| Red diesel | — p/litre | -3.3% | Trade | awaiting feed |
Free download
Capturing Retail Margin: Direct Selling Without the Logistics Trap
A practical handbook, written for UK farm businesses, with the sources cited and the working shown. No sales call attached — the guide is the point.
Questions answered
What people ask about Direct to Consumer
Does this replace the software I already use?
Not necessarily. Agrivencia integrates with authoritative sources and mainstream packages rather than insisting on replacing them. Where an incumbent does one job well, the platform connects to it; where the job spans several systems and nobody does it, the platform does it.
Will it work where I have no signal?
Yes. Field capture in Direct to Consumer is offline first, storing locally and synchronising when a connection returns. Only around a fifth of UK farms report reliable signal across the whole holding, so this is a design assumption rather than a feature.
What happens when the scheme rules change?
Scheme rules are held as data rather than code, so a rate change, a cap change or a window closure is a content update that takes effect the same day. The platform also alerts you to what the change does to your own position.
Who owns the data I put in?
You do. The Farm Data Charter gives you a complete export in open formats at any time, and every instance of data sharing requires an explicit, revocable consent that is visible in your account.
Does it work if I farm across a border?
Yes, and that is one of the main reasons the platform exists. A business with land in more than one nation sees one reconciled view rather than two portals, with obligations and deadlines from both administrations in a single calendar.
Can my agronomist or land agent use it too?
Yes. You grant scoped, time-limited access per holding and per module, and you can revoke it in one click. Advisers never get a shared password or a blanket view.
What is the biggest limitation of this module?
Owned logistics cost. Mitigated by collection and partner-led fulfilment. We would rather state that plainly than let you discover it after signing.
See Direct to Consumer running on your own holding
Thirty minutes, using your parcels, your schemes and your enterprises rather than a sample farm. No obligation and no sales script — if it does not fit your business we will say so.
- Free tier available
- No card required
- Your data stays yours