Diversification & Rural Enterprise
Diversification: Plans & Pricing
What Diversification costs and what is included at each tier.
Pricing is per business rather than per hectare, so a small holding is not penalised for being small. The things that cost farmers money when they go wrong are on the free tier permanently.
Plans
Priced so the things that cost you money are free
Missing a scheme window costs more than any software subscription. Scheme discovery, deadline tracking and the land record are therefore free, permanently, on every holding.
Field
Freepermanently
For every UK farm business, whatever its size.
- Scheme discovery across all four nations
- Deadline and window alerts with budget-fill status
- Canonical land and boundary record
- Offline field capture
- Resource library and calculators
- One user
Holding
£39per month, per business
For a working farm that wants the record to do the paperwork.
- Everything in Field
- Application pre-fill and management
- Whole-farm scheme optimiser
- Assurance audit pack assembly
- Compliance calendar across every regime
- Carbon activity data and footprint
- Up to five users and two adviser seats
Estate
£129per month, per business
For multi-holding, multi-nation and mixed-enterprise businesses.
- Everything in Holding
- Unlimited holdings across all four nations
- Nature market modules including carbon and biodiversity
- Enterprise costing and benchmarking
- Marketplace selling with verified vendor status
- API access and integrations
- Unlimited users and adviser seats
Institution
Bespokeannual agreement
For government bodies, levy organisations, lenders, processors and cluster facilitators.
- Everything in Estate
- Aggregate analytics with disclosure control
- Portfolio and cohort management
- Bespoke integration and data agreements
- Service level agreement and named support
- Assurance to government digital standards
Prices are indicative for planning purposes and exclude VAT. Marketplace commission is published separately and shown before any listing goes live.
Compared
Where Agrivencia differs from what already exists
The UK already has strong point tools. What it does not have is one record spanning them, or one view spanning four nations. That gap is the entire proposition.
| Agrivencia | Single-purpose farm software | Government portals | |
|---|---|---|---|
| Covers all four nations | Yes, each as a first-class tenancy | Usually one nation | One administration each |
| One record across domains | Yes — 84 modules, one data spine | Within its own domain only | Within its own scheme only |
| Scheme rules held as data | Yes, updated the day rules change | Rarely | Authoritative but not reusable |
| Assurance evidence auto-assembled | Yes, from operational records | Partially, per scheme | Not applicable |
| Whole-farm income optimisation | Across schemes and nature markets together | No | No |
| Offline field capture | Yes, designed first | Varies | Generally no |
| Marketplace and commerce | Multivendor with verification and escrow | Separate platforms | Not applicable |
| Farmer-owned data export | Published charter, open formats | Varies considerably | Limited |
This comparison describes categories of product rather than named competitors, and reflects our own assessment. Any specific product should be evaluated on its current published capability.
In practice
Six things Diversification changes on day one
None of these requires a new process. They all come from recording the work you already do, once, in a form the rest of the platform can use.
Structured opportunity appraisal across market
Structured opportunity appraisal across market, planning, capital, operations and skills.
Market validation framework with demand
Market validation framework with demand evidence requirements.
Planning and permitted development assessment
Planning and permitted development assessment for change of use.
Capital cost build-up including the
Capital cost build-up including the costs routinely omitted.
Operating model design with labour
Operating model design with labour requirement and management time.
Break-even and sensitivity modelling before
Break-even and sensitivity modelling before commitment.
Booking
Take bookings for diversification
Availability, deposits and the licences each activity needs, held against the same holding record as everything else. A booking that requires a licence you do not hold is blocked before a deposit is taken, not after.
What has to be in place before you take a deposit
A booking that needs a licence the holding does not hold is blocked at this point, not after the money has moved.
- Planning permission or permitted development The 28-day rule and its exceptions differ by nation and by activity.
- Premises licence Required for alcohol, late refreshment and regulated entertainment.
- Food business registration Twenty-eight days before trading, with the local authority.
- Public liability cover Checked against the activity, not just held on file.
- Fire risk assessment Required for sleeping accommodation.
- Deposit
- Set per option; taken by the operator, never by Agrivencia
- Cancellation
- Operator terms, shown before payment
- Accessibility
- Declared per option so a guest can decide before booking
Questions answered
What people ask about Diversification
Does this replace the software I already use?
Not necessarily. Agrivencia integrates with authoritative sources and mainstream packages rather than insisting on replacing them. Where an incumbent does one job well, the platform connects to it; where the job spans several systems and nobody does it, the platform does it.
Will it work where I have no signal?
Yes. Field capture in Diversification is offline first, storing locally and synchronising when a connection returns. Only around a fifth of UK farms report reliable signal across the whole holding, so this is a design assumption rather than a feature.
What happens when the scheme rules change?
Scheme rules are held as data rather than code, so a rate change, a cap change or a window closure is a content update that takes effect the same day. The platform also alerts you to what the change does to your own position.
Who owns the data I put in?
You do. The Farm Data Charter gives you a complete export in open formats at any time, and every instance of data sharing requires an explicit, revocable consent that is visible in your account.
Does it work if I farm across a border?
Yes, and that is one of the main reasons the platform exists. A business with land in more than one nation sees one reconciled view rather than two portals, with obligations and deadlines from both administrations in a single calendar.
Can my agronomist or land agent use it too?
Yes. You grant scoped, time-limited access per holding and per module, and you can revoke it in one click. Advisers never get a shared password or a blanket view.
What is the biggest limitation of this module?
Optimism bias in appraisal. Mitigated by prompted omitted costs and mandatory stop criteria. We would rather state that plainly than let you discover it after signing.
What we are hearing
The problems people describe to us
These are composite statements drawn from user research conversations, not attributed customer quotes. We publish named references only with written consent.
I am not short of software. I am short of one place where the same field means the same thing in all of it.
The scheme closed on a Tuesday evening. I had the application half built. Nobody told me the budget was nearly gone.
We farm on both sides of the border. Everything takes twice as long and I still cannot see the whole position on one screen.
Audit week costs me three days. Every single record they ask for is already written down somewhere on this farm.
See Diversification running on your own holding
Thirty minutes, using your parcels, your schemes and your enterprises rather than a sample farm. No obligation and no sales script — if it does not fit your business we will say so.
- Free tier available
- No card required
- Your data stays yours