Platform, Data & Integrations
Analytics, Reporting & Benchmarking
Your numbers, your peers, and the trend that matters.
Every module generates data; this module turns it into decisions. Configurable dashboards, scheduled reports, anonymised peer benchmarking and — for government and supply chain partners with the appropriate agreements — aggregate, privacy-preserving analytics that no single farm could produce alone.
- 12 capabilities
- 2 linked schemes
- Offline capable
- 12
- Capabilities in this module
- 5
- Interactive tools
- 2
- Linked support schemes
- 5
- Data integrations
- 5
- Measures reported
The ground reality
What is actually happening in analytics in the UK
Public bodies have acknowledged gaps in outcome data limiting their ability to understand whether farming spend delivers value for money. Aggregate, consented, privacy-preserving platform analytics are one of the few genuinely new evidence sources available, provided the consent and anonymisation are real rather than nominal.
Figures are as published at the time of writing. Farm policy and payment rates change frequently — verify against the primary source before relying on any number here.
In the field
Analytics, as it actually looks
Photography from working UK holdings alongside the interface that records it. Every frame below is a commissioned slot: the brief is stated until the photograph is taken.
Analytics — a walkthrough
A working pass through analytics: entering the record once, and watching it appear in the evidence pack, the calendar and the scheme application without being typed again.
- 0:00 What the module is for
- 0:48 Entering the record
- 2:05 Where it appears next
- 3:20 The evidence pack
Photography slots state their own brief until the shot is commissioned, so the layout never shifts when real images arrive.
Capabilities
What Analytics does
Every capability below is built on the same underlying record, so entering something once is enough for it to appear wherever it is needed.
Record and plan
- Configurable dashboards by role, enterprise and holding
- Scheduled report generation and distribution
- Anonymised peer benchmarking with strict like-for-like grouping
Operate and monitor
- Trend analysis with statistical significance rather than year-on-year noise
- Whole-business performance view across every module
- Custom report builder with saved views
Comply and evidence
- Data export to spreadsheet and business intelligence tools
- Aggregate sector analytics with disclosure control and minimum group sizes
- Supply chain partner reporting under explicit consent
Analyse and improve
- Public interest reporting for policy and research with governance oversight
- Alert rules on any metric with escalation
- Performance narrative generation summarising what changed and why
Interactive
Tools you actually use, not screens you read
These are working interfaces inside the module — maps, calculators, planners and dashboards that respond to your own holding data.
Dashboard designer with drag-and-drop metric tiles
Dashboard designer with drag-and-drop metric tiles
DashboardBenchmark comparator showing your position within a peer group
Benchmark comparator showing your position within a peer group
ToolTrend explorer with significance testing
Trend explorer with significance testing
ToolReport scheduler with recipient and format control
Report scheduler with recipient and format control
ToolAlert rule builder across any tracked metric
Alert rule builder across any tracked metric
BuilderEnd to end
How Analytics runs, start to finish
The module is modelled as a state machine, so at any point the business knows exactly which stage every record is at and what has to happen next.
-
1
Define the metrics that matter to the business
This is where the record starts, and getting it right here removes work at every later stage.
-
2
Build dashboards by role
The platform prompts only for what this stage genuinely needs, and carries everything forward.
-
3
Set benchmark peer groups
Conflicts with scheme rules, regulatory windows and existing commitments are flagged here rather than discovered later.
-
4
Configure alerts and thresholds
Capture works offline, so this stage is completed in the field rather than remembered afterwards.
-
5
Schedule reports to the people who need them
Everything recorded at this point becomes evidence automatically, in every format that will later ask for it.
-
6
Review trends with significance applied
This is the stage most businesses currently do twice, once for the operation and once for the paperwork.
-
7
Share externally only under explicit consent
Results feed the whole-farm view, so the effect of this stage is visible against the rest of the business.
-
8
Refine metrics as the business changes
The cycle closes here, and what is learned is carried into next season's plan rather than lost.
Who uses it
Built around four real jobs, not one generic user
Each of these people needs something different from the same record. The module is designed so none of them has to work around the others.
Farm business owner
Monthly review
Needs the whole business on one screen with the trend that matters.
Consultant
Client reporting
Needs consistent, scheduled reports across a client portfolio.
Supply chain partner
Supplier performance
Needs consented aggregate data from a supplier base.
Policy analyst
Evidence for scheme design
Needs aggregate uptake and outcome data with disclosure control.
Schemes and funding
Support schemes this module works with
Agrivencia holds these schemes as data, so eligibility, payment rates, caps and windows update the day they change rather than at the next software release.
Digital and Data Modernisation in Farm Support
Modernise the digital systems through which farm support is delivered.
Defra, DSIT and the devolved administrations EnglandFarming Innovation Programme
Fund research and development that solves practical problems for farmers and growers.
Defra with Innovate UKRates, caps and windows change frequently and sometimes without notice. Always confirm against the current published scheme rules before applying.
Measurement
How you will know it is working
The module reports against these measures from the day it is switched on, so the value is demonstrable rather than assumed.
- 01Dashboards in active use
- 02Reports delivered on schedule
- 03Benchmark participation
- 04Alerts leading to action
- 05Aggregate datasets published under governance
Working view
Analytics, at a glance
The numbers you would check before doing anything else in analytics. Each one is live against your own record, and each one tells you where it came from.
Choose a view
Dashboards in active use
50
+5.0%
Reports delivered on schedule
24
+3.0%
Benchmark participation
9
+5.0%
Alerts leading to action
26 days
−5 days
target under 22
Aggregate datasets published under governance
3
+4.0%
What needs attention
-
Action needed
Re-identification from aggregate data
mitigated by minimum group sizes and disclosure control
-
For information
Benchmark comparability
mitigated by strict grouping rules
-
For information
Metric overload
mitigated by role-based default dashboards
Your farm account
One account, every holding, four nations
A UK farm business carries a different reference in every nation it farms in, plus a separate one for livestock premises. The account holds them together so nothing is re-keyed and nothing is reconciled by hand.
The identifiers the account holds together
-
SBI
Applies to: England
Single Business Identifier, nine digits -
BRN
Applies to: Scotland
Business Reference Number -
CRN
Applies to: Wales
Customer Reference Number -
DAERA Business ID
Applies to: Northern Ireland
DAERA Business Identifier -
CPH
Applies to: All nations
County Parish Holding, 00/000/0000 -
VAT number
Applies to: All nations
GB followed by nine digits -
Company number
Applies to: All nations
If the business is incorporated -
Herd or flock mark
Applies to: All nations
As issued for your species
Setting it up, in the order it has to happen
- Name the business The trading name as it appears on scheme correspondence.
- Add your identifiers One per nation you farm in, plus your CPH for livestock.
- Import your parcels From the land register for your nation, or a shapefile you already hold.
- Select your enterprises This is what switches the right modules on and the irrelevant ones off.
- Invite anyone who helps An adviser acts for you with an audit trail, without becoming you.
What each tier opens
-
Open
£0 free, permanently
Indicative price. Nothing on the platform takes a payment yet.
The scheme catalogue, every calculator, and the guide library. No holding data required.
- All 53 scheme profiles across four nations
- All 23 calculators, each showing its method
- The full guide library
- Deadline reminders by email
Limits One holding · No evidence export
-
Most chosen
Holding
£29 per month, indicative
Indicative price. Nothing on the platform takes a payment yet.
The working platform for one farm business: records, evidence packs and the compliance calendar.
- Everything in Open
- All 84 modules against your own holding data
- Evidence packs assembled and exportable
- The four-nation compliance calendar
- Marketplace listings and enquiries
Limits Up to three holdings · Two users
-
Estate
£89 per month, indicative
Indicative price. Nothing on the platform takes a payment yet.
Multiple holdings, multiple users, and the tenancy and contract-farming structures that come with them.
- Everything in Holding
- Unlimited holdings and parcels
- Ten users with per-holding permissions
- Tenancy, contract and share-farming structures
- Benchmarking against comparable businesses
- API access
-
Adviser
£0 priced per client book
Indicative price. Nothing on the platform takes a payment yet.
For land agents, agronomists and accountants acting for many farm businesses at once.
- Everything in Estate, per client
- Act-for-client access with an audit trail
- Bulk deadline view across the whole book
- White-labelled evidence packs
- Client onboarding workflow
Questions answered
What people ask about Analytics
Does this replace the software I already use?
Not necessarily. Agrivencia integrates with authoritative sources and mainstream packages rather than insisting on replacing them. Where an incumbent does one job well, the platform connects to it; where the job spans several systems and nobody does it, the platform does it.
Will it work where I have no signal?
Yes. Field capture in Analytics is offline first, storing locally and synchronising when a connection returns. Only around a fifth of UK farms report reliable signal across the whole holding, so this is a design assumption rather than a feature.
What happens when the scheme rules change?
Scheme rules are held as data rather than code, so a rate change, a cap change or a window closure is a content update that takes effect the same day. The platform also alerts you to what the change does to your own position.
Who owns the data I put in?
You do. The Farm Data Charter gives you a complete export in open formats at any time, and every instance of data sharing requires an explicit, revocable consent that is visible in your account.
Does it work if I farm across a border?
Yes, and that is one of the main reasons the platform exists. A business with land in more than one nation sees one reconciled view rather than two portals, with obligations and deadlines from both administrations in a single calendar.
Can my agronomist or land agent use it too?
Yes. You grant scoped, time-limited access per holding and per module, and you can revoke it in one click. Advisers never get a shared password or a blanket view.
What is the biggest limitation of this module?
Re-identification from aggregate data. Mitigated by minimum group sizes and disclosure control. We would rather state that plainly than let you discover it after signing.
Documents
Take it away with you
Everything here is printable and works on a kitchen table with no signal. Where a document asks for an email address, it says so on the button rather than after you press it.
From Records to Decisions: Dashboards, Benchmarks and Honest Trends
The practical handbook for analytics: what the rules require, what the evidence has to show, and the mistakes that cost people money.
analytics — evidence checklist
Every document an audit or a claim asks for, in the order it is asked for, with the validity period of each.
analytics — record template
The record structure the module uses, as a spreadsheet, so a business not yet on the platform can start keeping it correctly today.
Data model reference
Entities, fields and integration points for analytics, for advisers and software partners.
See Analytics running on your own holding
Thirty minutes, using your parcels, your schemes and your enterprises rather than a sample farm. No obligation and no sales script — if it does not fit your business we will say so.
- Free tier available
- No card required
- Your data stays yours