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Weather and agronomy
Air temperature 11 °C
Feels like 9 °C
Conditions Light cloud
Rain today 2.4 mm
Rain last 7 days 18.6 mm
Season to date 412 mm
Wind speed 9 mph
Wind direction WSW
Gusting 17 mph
Humidity 78 %
Pressure 1014 hPa
Delta T 3.1 Evaporative potential during spraying. Outside 2 to 8 the application window is compromised.
UV index 2
Next 24 hours —
Five day outlook —
Field conditions
Soil temperature at 10cm 8.4 °C
Soil moisture deficit 26 mm
Growing degree days 742 GDD
Frost risk tonight Low
Spray window Open Combines wind speed, Delta T, temperature and rainfall forecast against label conditions.
Travelling conditions Marginal
Workable days this month 11 days
Blight risk Low
Grass growth rate 38 kg DM/ha/day
Latest satellite pass 2 days ago
Time and season
Time —
Date —
Sunrise —
Sunset —
Day length —
Moon phase —
Season —
Week —
To harvest —
Markets and prices
Feed wheat 184.50 £/t
Feed barley 168.00 £/t
Oilseed rape 412.00 £/t
Farmgate milk 43.20 p/l
Deadweight beef 612 p/kg
Deadweight lamb 698 p/kg
Deadweight pig 214 p/kg
Ammonium nitrate 378 £/t
Red diesel 72.4 p/l
Electricity 25.8 p/kWh
Woodland carbon unit 28.32 £
Biodiversity unit 25,000 £
Schemes and deadlines
Open scheme windows 3
Budget allocated 52 % How much of the current scheme budget has been committed. Published at 25, 50 and 75 per cent.
Next deadline 15 May
Claim status In progress
Payments due 18,420 £
Compliance score 86 %

Instrument values are sample data until your holding is connected to a live source. How the data connections work

B2B Produce Marketplace

B2B Marketplace: For Advisers & Agents

What B2B Marketplace changes for agronomists, agents, vets and consultants.

Advisers need scoped access, defensible records and a way to work across a client base without re-keying. A multivendor marketplace where the listing carries the platform record — analysis, assurance status, provenance, carbon figure — rather than a description and a phone number. Escrow, verified counterparties and transaction-based trust ratings address the payment risk that keeps most farm-to-buyer trade in established, uncompetitive channels.

Book a demonstration Back to B2B Marketplace

In their words

What the job actually looks like

These are not marketing personas. Each one is a distinct job with a distinct constraint, and the module is designed so that solving one does not create work for the others.

01

Haulier

Backload matching

Needs collection jobs matched to existing routes.

  1. Verify the seller and the holding
  2. Create the listing with evidence attached
  3. Receive and negotiate offers
  4. Accept and generate the contract
02

Livestock dealer

Trading store cattle

Needs health and movement history attached to every lot.

  1. Create the listing with evidence attached
  2. Receive and negotiate offers
  3. Accept and generate the contract
  4. Fund escrow
03

Feed compounder buyer

Raw material procurement

Needs verified specification and assurance before committing.

  1. Receive and negotiate offers
  2. Accept and generate the contract
  3. Fund escrow
  4. Arrange haulage and move

End to end

How B2B Marketplace runs, start to finish

The module is modelled as a state machine, so at any point the business knows exactly which stage every record is at and what has to happen next.

  1. 1

    Verify the seller and the holding

    This is where the record starts, and getting it right here removes work at every later stage.

  2. 2

    Create the listing with evidence attached

    The platform prompts only for what this stage genuinely needs, and carries everything forward.

  3. 3

    Receive and negotiate offers

    Conflicts with scheme rules, regulatory windows and existing commitments are flagged here rather than discovered later.

  4. 4

    Accept and generate the contract

    Capture works offline, so this stage is completed in the field rather than remembered afterwards.

  5. 5

    Fund escrow

    Everything recorded at this point becomes evidence automatically, in every format that will later ask for it.

  6. 6

    Arrange haulage and move

    This is the stage most businesses currently do twice, once for the operation and once for the paperwork.

  7. 7

    Confirm quality on receipt

    Results feed the whole-farm view, so the effect of this stage is visible against the rest of the business.

  8. 8

    Release payment and rate the counterparty

    The cycle closes here, and what is learned is carried into next season's plan rather than lost.

Capabilities

What B2B Marketplace does

Every capability below is built on the same underlying record, so entering something once is enough for it to appear wherever it is needed.

Record and plan

  • Multivendor listings for grain, livestock, forage, produce, straw and by-products
  • Automatic attachment of analysis, assurance status and provenance from the farm record
  • Verified seller onboarding with business, assurance and holding verification

Operate and monitor

  • Offer, counter-offer and auction formats with reserve handling
  • Escrow payment holding with release on delivery and quality confirmation
  • Transaction-based trust rating built from completed trades, not self-declaration

Comply and evidence

  • Contract generation with specification, tolerance and movement window
  • Haulage arrangement and collection scheduling integrated with the listing
  • Quality dispute workflow with independent sampling reference

Analyse and improve

  • Settlement, self-billing invoice and remittance handling
  • Buyer requirement posting with matching against available supply
  • Commission and fee transparency shown before listing, not after sale

Shopfront

Sell through B2B marketplace

A storefront that already knows what you produce, because it reads your holding record. Assurance status, batch and provenance travel with every listing, so a buyer sees the evidence rather than a claim.

Demonstration

What the shopfront handles for you

  • Collection, local delivery or carrier Rural postcodes are priced honestly rather than hidden at checkout.
  • Weight-priced and graded goods A tonne of wheat and a box of eggs need different maths. Both are handled.
  • Assurance carried through Red Tractor, organic certification and farm assurance status shown from the record, not typed in.
  • Batch and provenance attached Every order can produce the traceability record behind it.

Demonstration data. Live market feeds and vendor listings are a launch dependency, not a built feature.

Demonstration

Worked example

How a business like yours would use B2B Marketplace

Arable sellerMarketing 3,000 tonnes
Worked example

The problem: Wants competitive bids without giving up payment security.

What they do

  1. Verify the seller and the holding
  2. Create the listing with evidence attached
  3. Receive and negotiate offers
  4. Accept and generate the contract

What changes

  • Gross merchandise value
  • Take rate
  • Repeat trade rate

This is an illustrative worked example built from the module design, not a customer reference. Named case studies are published only with the business's written consent.

What we are hearing

The problems people describe to us

These are composite statements drawn from user research conversations, not attributed customer quotes. We publish named references only with written consent.

I am not short of software. I am short of one place where the same field means the same thing in all of it.

Arable farm managerEast of England

The scheme closed on a Tuesday evening. I had the application half built. Nobody told me the budget was nearly gone.

Mixed farmerMidlands

We farm on both sides of the border. Everything takes twice as long and I still cannot see the whole position on one screen.

Livestock producerWelsh border

Audit week costs me three days. Every single record they ask for is already written down somewhere on this farm.

Dairy farmerSouth West

Measurement

How you will know it is working

The module reports against these measures from the day it is switched on, so the value is demonstrable rather than assumed.

  • 01Gross merchandise value
  • 02Take rate
  • 03Repeat trade rate
  • 04Price achieved against regional benchmark
  • 05Dispute rate
  • 06Days to settlement

See it working

Book a demonstration on your own holding data

Thirty minutes, using your parcels and your schemes rather than a sample farm, so you can judge it on your own numbers.

We will only use these details for what you asked for. You can withdraw consent at any time and we will delete the record. See the Privacy Notice.

Next deadlines
15 May Single application form — Wales and Northern Ireland Window 2 open Sustainable Farming Incentive — England, 52% allocated Ongoing Capital grants — allocation moves fast once open Annual Whole Farm Plan components — Scotland, phased deadlines 6 April Inheritance relief cap takes effect — UK wide