B2B Produce Marketplace
B2B Marketplace: How It Works
The end-to-end sequence, stage by stage, with nothing skipped.
The module is modelled as an explicit state machine with 8 stages. Every record knows which stage it is at, what has to happen to move on, and what is blocking it if it cannot. A multivendor marketplace where the listing carries the platform record — analysis, assurance status, provenance, carbon figure — rather than a description and a phone number. Escrow, verified counterparties and transaction-based trust ratings address the payment risk that keeps most farm-to-buyer trade in established, uncompetitive channels.
End to end
How B2B Marketplace runs, start to finish
The module is modelled as a state machine, so at any point the business knows exactly which stage every record is at and what has to happen next.
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1
Verify the seller and the holding
This is where the record starts, and getting it right here removes work at every later stage.
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2
Create the listing with evidence attached
The platform prompts only for what this stage genuinely needs, and carries everything forward.
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3
Receive and negotiate offers
Conflicts with scheme rules, regulatory windows and existing commitments are flagged here rather than discovered later.
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4
Accept and generate the contract
Capture works offline, so this stage is completed in the field rather than remembered afterwards.
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5
Fund escrow
Everything recorded at this point becomes evidence automatically, in every format that will later ask for it.
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6
Arrange haulage and move
This is the stage most businesses currently do twice, once for the operation and once for the paperwork.
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7
Confirm quality on receipt
Results feed the whole-farm view, so the effect of this stage is visible against the rest of the business.
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8
Release payment and rate the counterparty
The cycle closes here, and what is learned is carried into next season's plan rather than lost.
Sequence
The order things happen in
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Stage 1
Verify the seller and the holding
This is where the record starts, and getting it right here removes work at every later stage.
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Stage 2
Create the listing with evidence attached
The platform prompts only for what this stage genuinely needs, and carries everything forward.
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Stage 3
Receive and negotiate offers
Conflicts with scheme rules, regulatory windows and existing commitments are flagged here rather than discovered later.
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Stage 4
Accept and generate the contract
Capture works offline, so this stage is completed in the field rather than remembered afterwards.
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Stage 5
Fund escrow
Everything recorded at this point becomes evidence automatically, in every format that will later ask for it.
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Stage 6
Arrange haulage and move
This is the stage most businesses currently do twice, once for the operation and once for the paperwork.
Before you start
What you will need, and what the module handles for you
Most of this comes across automatically once your holding is registered. The list is here so nothing arrives as a surprise.
In practice
Six things B2B Marketplace changes on day one
None of these requires a new process. They all come from recording the work you already do, once, in a form the rest of the platform can use.
Multivendor listings for grain, livestock
Multivendor listings for grain, livestock, forage, produce, straw and by-products.
Automatic attachment of analysis, assurance
Automatic attachment of analysis, assurance status and provenance from the farm record.
Verified seller onboarding with business
Verified seller onboarding with business, assurance and holding verification.
Offer, counter-offer and auction formats
Offer, counter-offer and auction formats with reserve handling.
Escrow payment holding with release
Escrow payment holding with release on delivery and quality confirmation.
Transaction-based trust rating built from
Transaction-based trust rating built from completed trades, not self-declaration.
Shopfront
Sell through B2B marketplace
A storefront that already knows what you produce, because it reads your holding record. Assurance status, batch and provenance travel with every listing, so a buyer sees the evidence rather than a claim.
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Meat and dairy No listings yet Cold chain and use-by handling required
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Grain and flour No listings yet Sold by weight, priced per tonne
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Fruit and vegetables No listings yet Seasonal availability, grade declared
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Eggs and poultry No listings yet Registered packing centre code shown
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Drink No listings yet Duty status and ABV declared
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Wool and fibre No listings yet British Wool grade where applicable
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Inputs and seed No listings yet Authorisation number shown for treated seed
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Machinery No listings yet Hours, service history and V5C status
What the shopfront handles for you
- Collection, local delivery or carrier Rural postcodes are priced honestly rather than hidden at checkout.
- Weight-priced and graded goods A tonne of wheat and a box of eggs need different maths. Both are handled.
- Assurance carried through Red Tractor, organic certification and farm assurance status shown from the record, not typed in.
- Batch and provenance attached Every order can produce the traceability record behind it.
Questions answered
What people ask about B2B Marketplace
Does this replace the software I already use?
Not necessarily. Agrivencia integrates with authoritative sources and mainstream packages rather than insisting on replacing them. Where an incumbent does one job well, the platform connects to it; where the job spans several systems and nobody does it, the platform does it.
Will it work where I have no signal?
Yes. Field capture in B2B Marketplace is offline first, storing locally and synchronising when a connection returns. Only around a fifth of UK farms report reliable signal across the whole holding, so this is a design assumption rather than a feature.
What happens when the scheme rules change?
Scheme rules are held as data rather than code, so a rate change, a cap change or a window closure is a content update that takes effect the same day. The platform also alerts you to what the change does to your own position.
Who owns the data I put in?
You do. The Farm Data Charter gives you a complete export in open formats at any time, and every instance of data sharing requires an explicit, revocable consent that is visible in your account.
Does it work if I farm across a border?
Yes, and that is one of the main reasons the platform exists. A business with land in more than one nation sees one reconciled view rather than two portals, with obligations and deadlines from both administrations in a single calendar.
Can my agronomist or land agent use it too?
Yes. You grant scoped, time-limited access per holding and per module, and you can revoke it in one click. Advisers never get a shared password or a blanket view.
What is the biggest limitation of this module?
Counterparty payment default. Mitigated by escrow and verification. We would rather state that plainly than let you discover it after signing.
What we are hearing
The problems people describe to us
These are composite statements drawn from user research conversations, not attributed customer quotes. We publish named references only with written consent.
I am not short of software. I am short of one place where the same field means the same thing in all of it.
The scheme closed on a Tuesday evening. I had the application half built. Nobody told me the budget was nearly gone.
We farm on both sides of the border. Everything takes twice as long and I still cannot see the whole position on one screen.
Audit week costs me three days. Every single record they ask for is already written down somewhere on this farm.
See B2B Marketplace running on your own holding
Thirty minutes, using your parcels, your schemes and your enterprises rather than a sample farm. No obligation and no sales script — if it does not fit your business we will say so.
- Free tier available
- No card required
- Your data stays yours