Commodity Markets & Price Intelligence
Markets & Prices: For Advisers & Agents
What Markets & Prices changes for agronomists, agents, vets and consultants.
Advisers need scoped access, defensible records and a way to work across a client base without re-keying. Market intelligence is only useful next to your own numbers. This module places live and historic price series alongside your cost of production, your unsold tonnage and your forward commitments, so a selling decision is made against a break-even rather than against a feeling about the market.
In their words
What the job actually looks like
These are not marketing personas. Each one is a distinct job with a distinct constraint, and the module is designed so that solving one does not create work for the others.
Grain trader
Building a book
Needs anonymised aggregate supply signals.
- Load cost of production from the enterprise accounts
- Calculate break-even by commodity
- Register production and forward commitments
- Set the marketing plan and tranche targets
Farm business consultant
Marketing advice
Needs client positions and break-evens together.
- Calculate break-even by commodity
- Register production and forward commitments
- Set the marketing plan and tranche targets
- Monitor prices against targets and break-even
Dairy farmer
Milk price schedule
Needs contract value modelled against cost of production.
- Register production and forward commitments
- Set the marketing plan and tranche targets
- Monitor prices against targets and break-even
- Execute sales and record contracts
End to end
How Markets & Prices runs, start to finish
The module is modelled as a state machine, so at any point the business knows exactly which stage every record is at and what has to happen next.
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1
Load cost of production from the enterprise accounts
This is where the record starts, and getting it right here removes work at every later stage.
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2
Calculate break-even by commodity
The platform prompts only for what this stage genuinely needs, and carries everything forward.
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3
Register production and forward commitments
Conflicts with scheme rules, regulatory windows and existing commitments are flagged here rather than discovered later.
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4
Set the marketing plan and tranche targets
Capture works offline, so this stage is completed in the field rather than remembered afterwards.
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5
Monitor prices against targets and break-even
Everything recorded at this point becomes evidence automatically, in every format that will later ask for it.
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6
Execute sales and record contracts
This is the stage most businesses currently do twice, once for the operation and once for the paperwork.
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7
Track basis and movement performance
Results feed the whole-farm view, so the effect of this stage is visible against the rest of the business.
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8
Review the season against the market range
The cycle closes here, and what is learned is carried into next season's plan rather than lost.
Capabilities
What Markets & Prices does
Every capability below is built on the same underlying record, so entering something once is enough for it to appear wherever it is needed.
Record and plan
- Live and historic price series across grain, oilseeds, pulses, milk, beef, lamb and pigs
- Cost of production overlay from the farm's own enterprise accounts
- Open position tracking — produced, committed, sold and unsold
Operate and monitor
- Forward contract register with tonnage, price, movement window and counterparty
- Break-even price calculation by enterprise and by field
- Basis tracking between local physical price and futures
Comply and evidence
- Price alert subscriptions at target and break-even levels
- Seasonality and multi-year price pattern analysis
- Input to output price ratio monitoring
Analyse and improve
- Currency exposure indication for export-linked commodities
- Marketing plan builder with tranche selling targets
- Post-season marketing performance review against the market range
Shopfront
Sell through markets & prices
A storefront that already knows what you produce, because it reads your holding record. Assurance status, batch and provenance travel with every listing, so a buyer sees the evidence rather than a claim.
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Meat and dairy No listings yet Cold chain and use-by handling required
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Grain and flour No listings yet Sold by weight, priced per tonne
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Fruit and vegetables No listings yet Seasonal availability, grade declared
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Eggs and poultry No listings yet Registered packing centre code shown
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Drink No listings yet Duty status and ABV declared
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Wool and fibre No listings yet British Wool grade where applicable
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Inputs and seed No listings yet Authorisation number shown for treated seed
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Machinery No listings yet Hours, service history and V5C status
What the shopfront handles for you
- Collection, local delivery or carrier Rural postcodes are priced honestly rather than hidden at checkout.
- Weight-priced and graded goods A tonne of wheat and a box of eggs need different maths. Both are handled.
- Assurance carried through Red Tractor, organic certification and farm assurance status shown from the record, not typed in.
- Batch and provenance attached Every order can produce the traceability record behind it.
Worked example
How a business like yours would use Markets & Prices
The problem: Needs break-even and open position visible next to the price.
What they do
- Load cost of production from the enterprise accounts
- Calculate break-even by commodity
- Register production and forward commitments
- Set the marketing plan and tranche targets
What changes
- Average price achieved against seasonal range
- Percentage sold above break-even
- Open position exposure
This is an illustrative worked example built from the module design, not a customer reference. Named case studies are published only with the business's written consent.
What we are hearing
The problems people describe to us
These are composite statements drawn from user research conversations, not attributed customer quotes. We publish named references only with written consent.
I am not short of software. I am short of one place where the same field means the same thing in all of it.
The scheme closed on a Tuesday evening. I had the application half built. Nobody told me the budget was nearly gone.
We farm on both sides of the border. Everything takes twice as long and I still cannot see the whole position on one screen.
Audit week costs me three days. Every single record they ask for is already written down somewhere on this farm.
Measurement
How you will know it is working
The module reports against these measures from the day it is switched on, so the value is demonstrable rather than assumed.
- 01Average price achieved against seasonal range
- 02Percentage sold above break-even
- 03Open position exposure
- 04Marketing plan adherence
- 05Basis captured
Free tool
Run the numbers for your own holding
Enter your figures and get an answer you can act on, with the method shown so you can check it. Save the result to your account or take it away as a PDF.