Crop Farming & Precision Agriculture
Crop Farming: Data & Integrations
What is recorded, what it connects to and who can see it.
The module maintains 12 core entities and connects to 9 external sources. Everything is exportable in open formats and every instance of sharing requires explicit consent.
Data model
What the module records, and how it connects
These are the entities the module maintains. Because they are shared across the platform rather than owned by one screen, a record created here is available everywhere it is relevant.
- Holding
- Field parcel
- Cropping season
- Crop
- Variety
- Operation
- Application
- Observation
- Harvest lot
- Yield surface
- Cost line
- Evidence artefact
Every entity carries a full audit trail and is exportable in open formats under the Farm Data Charter.
Working view
Crop Farming, at a glance
The numbers you would check before doing anything else in crop farming. Each one is live against your own record, and each one tells you where it came from.
Choose a view
Hectares under active management
60.0 ha
Operations logged per hectare per season
255.2 ha
Percentage of assurance evidence auto-assembled
96 %
+8 pts
target 95%
Yield versus plan variance
22
+3.0%
Cost of production per tonne
£51,833
+5.3%
Time to produce an audit pack
23 days
−5 days
target under 19
What needs attention
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Action needed
Rural connectivity gaps
mitigated by offline-first capture and deferred sync
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For information
Agronomic advice liability
the platform records decisions, it does not prescribe without a qualified adviser in the loop
-
For information
Data portability anxiety
mitigated by a documented, farmer-owned export in open formats
Integrations
What it connects to
Agrivencia integrates with authoritative sources rather than rebuilding them. Where no production interface exists, a documented user-mediated route is provided instead.
- Rural Payments land parcels
- Rural Land Register
- Ordnance Survey Data Hub
- AHDB Recommended Lists
- Met Office DataHub
- Copernicus Sentinel-2
- Farm machinery telematics exports
- Soil laboratory results APIs
- Red Tractor and LEAF audit schemas
Integration availability, licensing and cost vary by source. The integration catalogue states the position for each one honestly, including where a commercial licence is required.
By nation
The same job, four different sets of rules
Delivered by: Defra, the Rural Payments Agency, Natural England, the Environment Agency and the Forestry Commission.
Main scheme: Environmental Land Management, with the Sustainable Farming Incentive as the principal offer alongside Countryside Stewardship, capital grants and Landscape Recovery.
Delinked payments end after 2027. Windows have closed at short notice before, so budget-fill status is worth watching.
Delivered by: The Scottish Government and the Rural Payments and Inspections Division.
Main scheme: A four-tier framework under the Agriculture and Rural Communities (Scotland) Act 2024, with base and enhanced direct payments and elective and complementary tiers following.
Whole Farm Plan components are a condition of support and phase in over several years. Miss a component and the payment is at risk.
Delivered by: The Welsh Government and Rural Payments Wales.
Main scheme: The Sustainable Farming Scheme, with Universal, Optional and Collaborative layers, replacing the legacy area payment which phases out by 2029.
The Universal layer requires twelve actions, at least ten per cent habitat and a farm carbon baseline. Welsh language provision is a legal expectation, not an optional extra.
Delivered by: DAERA.
Main scheme: The Sustainable Agriculture Programme, with the Farm Sustainability Payment as the area-based safety net alongside beef, suckler, sheep, protein crop and horticulture schemes.
Conditionality now includes soil nutrient health and bovine genetics participation, and progressive capping applies above sixty thousand pounds.
Detail
How the data is held
Agrivencia holds the whole cropping year — rotation plan, drilling, nutrition, protection, monitoring, harvest and store — as a single field-level record that every other module reads from. The record is built once, in the field, offline if necessary, and is then reused automatically to populate assurance audit packs, scheme evidence, carbon footprints and gross margin analysis rather than being retyped into four different systems.
The UK works 17.0 million hectares of utilised agricultural area across roughly 209,000 holdings, and although the average farm is 80 hectares, almost half of all holdings are under 20 hectares. That long tail is exactly the population enterprise crop-recording software has never served well: mid-range packages typically run £300 to £800 a year and are priced and configured for the top decile. Meanwhile the market is consolidating, with the two dominant crop-record products migrating onto one platform, which leaves growers with a migration decision at the same moment the scheme rules underneath them are changing.
Everything Crop Farming records is written into the same platform data spine as every other module, which is why a single entry can satisfy an operational need, a scheme evidence requirement, an assurance clause and a carbon activity line at once. That is the whole design premise: the work is already being done, and it is the recording of it that is duplicated.
Benchmarking
How this compares with businesses like yours
A cohort is only useful if it is genuinely comparable, so it is built from farm type, soil grade, region and scale rather than from whoever happens to have signed up. Your own figure is never shown to anyone else.
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Hectares under active management
Your figure appears hereLower quartile 23 Median 53 Upper quartile 82
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Operations logged per hectare per season
Your figure appears hereLower quartile 27 Median 57 Upper quartile 72
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Percentage of assurance evidence auto-assembled
Your figure appears hereLower quartile 40 Median 60 Upper quartile 78
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Yield versus plan variance
Your figure appears hereLower quartile 25 Median 62 Upper quartile 77
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Cost of production per tonne
Your figure appears hereLower quartile 26 Median 50 Upper quartile 80
How the cohort is built
- Farm type
- Matched
- Soil grade
- Matched
- Region
- Matched
- Scale band
- Matched
- Cohort size
- Minimum 12 businesses, or no comparison is shown
How we handle evidence
Where these figures come from
Agrivencia grades every figure it publishes. Primary legislation, official statistics and audit reports are treated as authoritative. Levy body and professional body data is treated as reliable. Commercial trackers and trade press are treated as indicative and labelled as such. Where sources conflict, the conflict is shown rather than resolved silently.
- Authoritative Legislation, statutory instruments, official scheme rules, national audit and public accounts reporting, departmental annual reports and accredited official statistics.
- Reliable Parliamentary committee evidence, peer-reviewed research, independent economic institutes and levy body analysis.
- Supporting Professional bodies, land agents, certification schemes and industry associations.
- Indicative Commercial market trackers and trade press, used for corroboration only and always labelled.
Payment rates, caps and windows in UK farm support change frequently and sometimes without notice. Nothing on this platform is a substitute for the current published scheme rules or for professional advice.
Questions answered
What people ask about Crop Farming
Does this replace the software I already use?
Not necessarily. Agrivencia integrates with authoritative sources and mainstream packages rather than insisting on replacing them. Where an incumbent does one job well, the platform connects to it; where the job spans several systems and nobody does it, the platform does it.
Will it work where I have no signal?
Yes. Field capture in Crop Farming is offline first, storing locally and synchronising when a connection returns. Only around a fifth of UK farms report reliable signal across the whole holding, so this is a design assumption rather than a feature.
What happens when the scheme rules change?
Scheme rules are held as data rather than code, so a rate change, a cap change or a window closure is a content update that takes effect the same day. The platform also alerts you to what the change does to your own position.
Who owns the data I put in?
You do. The Farm Data Charter gives you a complete export in open formats at any time, and every instance of data sharing requires an explicit, revocable consent that is visible in your account.
Does it work if I farm across a border?
Yes, and that is one of the main reasons the platform exists. A business with land in more than one nation sees one reconciled view rather than two portals, with obligations and deadlines from both administrations in a single calendar.
Can my agronomist or land agent use it too?
Yes. You grant scoped, time-limited access per holding and per module, and you can revoke it in one click. Advisers never get a shared password or a blanket view.
What is the biggest limitation of this module?
Rural connectivity gaps. Mitigated by offline-first capture and deferred sync. We would rather state that plainly than let you discover it after signing.
See Crop Farming running on your own holding
Thirty minutes, using your parcels, your schemes and your enterprises rather than a sample farm. No obligation and no sales script — if it does not fit your business we will say so.
- Free tier available
- No card required
- Your data stays yours