Farm Shops & Direct-to-Consumer
Direct to Consumer: Data & Integrations
What is recorded, what it connects to and who can see it.
The module maintains 9 core entities and connects to 5 external sources. Everything is exportable in open formats and every instance of sharing requires explicit consent.
Data model
What the module records, and how it connects
These are the entities the module maintains. Because they are shared across the platform rather than owned by one screen, a record created here is available everywhere it is relevant.
- Product
- Variant
- Stock
- Order
- Subscription
- Customer
- Vendor
- Provenance record
- Fulfilment
Every entity carries a full audit trail and is exportable in open formats under the Farm Data Charter.
Working view
Direct to Consumer, at a glance
The numbers you would check before doing anything else in direct to consumer. Each one is live against your own record, and each one tells you where it came from.
Choose a view
Direct sales value
£15,365
+4%
Margin per product against wholesale
£14,816
+10.7%
Subscription retention
44
+3.0%
Average order value
£67,872
+7.1%
Repeat purchase rate
416.0 ha
What needs attention
-
Action needed
Owned logistics cost
mitigated by collection and partner-led fulfilment
-
For information
Food safety and labelling compliance
handled as a first-class requirement
-
For information
Perishable waste
mitigated by subscription-led demand predictability
Integrations
What it connects to
Agrivencia integrates with authoritative sources rather than rebuilding them. Where no production interface exists, a documented user-mediated route is provided instead.
- Payment providers
- Courier and cold chain carriers
- Point of sale hardware
- Food labelling and allergen data
- Age verification providers
Integration availability, licensing and cost vary by source. The integration catalogue states the position for each one honestly, including where a commercial licence is required.
By nation
The same job, four different sets of rules
Delivered by: Defra, the Rural Payments Agency, Natural England, the Environment Agency and the Forestry Commission.
Main scheme: Environmental Land Management, with the Sustainable Farming Incentive as the principal offer alongside Countryside Stewardship, capital grants and Landscape Recovery.
Delinked payments end after 2027. Windows have closed at short notice before, so budget-fill status is worth watching.
Delivered by: The Scottish Government and the Rural Payments and Inspections Division.
Main scheme: A four-tier framework under the Agriculture and Rural Communities (Scotland) Act 2024, with base and enhanced direct payments and elective and complementary tiers following.
Whole Farm Plan components are a condition of support and phase in over several years. Miss a component and the payment is at risk.
Delivered by: The Welsh Government and Rural Payments Wales.
Main scheme: The Sustainable Farming Scheme, with Universal, Optional and Collaborative layers, replacing the legacy area payment which phases out by 2029.
The Universal layer requires twelve actions, at least ten per cent habitat and a farm carbon baseline. Welsh language provision is a legal expectation, not an optional extra.
Delivered by: DAERA.
Main scheme: The Sustainable Agriculture Programme, with the Farm Sustainability Payment as the area-based safety net alongside beef, suckler, sheep, protein crop and horticulture schemes.
Conditionality now includes soil nutrient health and bovine genetics participation, and progressive capping applies above sixty thousand pounds.
Detail
How the data is held
Direct selling converts commodity output into retail value, and the multiple between the two is often larger than any efficiency gain available inside the farm gate. This module provides storefront, subscription boxes, click and collect, farm shop point of sale and the provenance narrative that the platform record can substantiate rather than merely assert.
Value-added routes multiply the return on the same tonne: barley sold as beer, wheat sold as flour or bread, and produce sold direct all capture a multiple of commodity price. Direct-to-consumer models also carry real failure risk where they depend on owned logistics, which is why asset-light fulfilment and collection-based models are the safer entry point.
Everything Direct to Consumer records is written into the same platform data spine as every other module, which is why a single entry can satisfy an operational need, a scheme evidence requirement, an assurance clause and a carbon activity line at once. That is the whole design premise: the work is already being done, and it is the recording of it that is duplicated.
Shopfront
Sell through direct to consumer
A storefront that already knows what you produce, because it reads your holding record. Assurance status, batch and provenance travel with every listing, so a buyer sees the evidence rather than a claim.
-
Meat and dairy No listings yet Cold chain and use-by handling required
-
Grain and flour No listings yet Sold by weight, priced per tonne
-
Fruit and vegetables No listings yet Seasonal availability, grade declared
-
Eggs and poultry No listings yet Registered packing centre code shown
-
Drink No listings yet Duty status and ABV declared
-
Wool and fibre No listings yet British Wool grade where applicable
-
Inputs and seed No listings yet Authorisation number shown for treated seed
-
Machinery No listings yet Hours, service history and V5C status
What the shopfront handles for you
- Collection, local delivery or carrier Rural postcodes are priced honestly rather than hidden at checkout.
- Weight-priced and graded goods A tonne of wheat and a box of eggs need different maths. Both are handled.
- Assurance carried through Red Tractor, organic certification and farm assurance status shown from the record, not typed in.
- Batch and provenance attached Every order can produce the traceability record behind it.
How we handle evidence
Where these figures come from
Agrivencia grades every figure it publishes. Primary legislation, official statistics and audit reports are treated as authoritative. Levy body and professional body data is treated as reliable. Commercial trackers and trade press are treated as indicative and labelled as such. Where sources conflict, the conflict is shown rather than resolved silently.
- Authoritative Legislation, statutory instruments, official scheme rules, national audit and public accounts reporting, departmental annual reports and accredited official statistics.
- Reliable Parliamentary committee evidence, peer-reviewed research, independent economic institutes and levy body analysis.
- Supporting Professional bodies, land agents, certification schemes and industry associations.
- Indicative Commercial market trackers and trade press, used for corroboration only and always labelled.
Payment rates, caps and windows in UK farm support change frequently and sometimes without notice. Nothing on this platform is a substitute for the current published scheme rules or for professional advice.
Questions answered
What people ask about Direct to Consumer
Does this replace the software I already use?
Not necessarily. Agrivencia integrates with authoritative sources and mainstream packages rather than insisting on replacing them. Where an incumbent does one job well, the platform connects to it; where the job spans several systems and nobody does it, the platform does it.
Will it work where I have no signal?
Yes. Field capture in Direct to Consumer is offline first, storing locally and synchronising when a connection returns. Only around a fifth of UK farms report reliable signal across the whole holding, so this is a design assumption rather than a feature.
What happens when the scheme rules change?
Scheme rules are held as data rather than code, so a rate change, a cap change or a window closure is a content update that takes effect the same day. The platform also alerts you to what the change does to your own position.
Who owns the data I put in?
You do. The Farm Data Charter gives you a complete export in open formats at any time, and every instance of data sharing requires an explicit, revocable consent that is visible in your account.
Does it work if I farm across a border?
Yes, and that is one of the main reasons the platform exists. A business with land in more than one nation sees one reconciled view rather than two portals, with obligations and deadlines from both administrations in a single calendar.
Can my agronomist or land agent use it too?
Yes. You grant scoped, time-limited access per holding and per module, and you can revoke it in one click. Advisers never get a shared password or a blanket view.
What is the biggest limitation of this module?
Owned logistics cost. Mitigated by collection and partner-led fulfilment. We would rather state that plainly than let you discover it after signing.
See Direct to Consumer running on your own holding
Thirty minutes, using your parcels, your schemes and your enterprises rather than a sample farm. No obligation and no sales script — if it does not fit your business we will say so.
- Free tier available
- No card required
- Your data stays yours