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Weather and agronomy
Air temperature 11 °C
Feels like 9 °C
Conditions Light cloud
Rain today 2.4 mm
Rain last 7 days 18.6 mm
Season to date 412 mm
Wind speed 9 mph
Wind direction WSW
Gusting 17 mph
Humidity 78 %
Pressure 1014 hPa
Delta T 3.1 Evaporative potential during spraying. Outside 2 to 8 the application window is compromised.
UV index 2
Next 24 hours —
Five day outlook —
Field conditions
Soil temperature at 10cm 8.4 °C
Soil moisture deficit 26 mm
Growing degree days 742 GDD
Frost risk tonight Low
Spray window Open Combines wind speed, Delta T, temperature and rainfall forecast against label conditions.
Travelling conditions Marginal
Workable days this month 11 days
Blight risk Low
Grass growth rate 38 kg DM/ha/day
Latest satellite pass 2 days ago
Time and season
Time —
Date —
Sunrise —
Sunset —
Day length —
Moon phase —
Season —
Week —
To harvest —
Markets and prices
Feed wheat 184.50 £/t
Feed barley 168.00 £/t
Oilseed rape 412.00 £/t
Farmgate milk 43.20 p/l
Deadweight beef 612 p/kg
Deadweight lamb 698 p/kg
Deadweight pig 214 p/kg
Ammonium nitrate 378 £/t
Red diesel 72.4 p/l
Electricity 25.8 p/kWh
Woodland carbon unit 28.32 £
Biodiversity unit 25,000 £
Schemes and deadlines
Open scheme windows 3
Budget allocated 52 % How much of the current scheme budget has been committed. Published at 25, 50 and 75 per cent.
Next deadline 15 May
Claim status In progress
Payments due 18,420 £
Compliance score 86 %

Instrument values are sample data until your holding is connected to a live source. How the data connections work

Diversification & Rural Enterprise

Diversification: Case Studies

Worked examples showing how the module is used in practice.

The examples below are illustrative worked cases built from the module design. Named customer references are published only with written consent.

Book a demonstration Back to Diversification

Worked example

How a business like yours would use Diversification

Farm business ownerConsidering a new enterprise
Worked example

The problem: Needs an honest appraisal that includes the reasons not to.

What they do

  1. Define the opportunity and the customer
  2. Validate demand with evidence
  3. Assess planning and regulatory requirements
  4. Build the full capital cost

What changes

  • Enterprises appraised
  • Proportion passing stage gates
  • Return on capital by enterprise

This is an illustrative worked example built from the module design, not a customer reference. Named case studies are published only with the business's written consent.

In the field

Diversification, as it actually looks

Photography from working UK holdings alongside the interface that records it. Every frame below is a commissioned slot: the brief is stated until the photograph is taken.

Diversification — a walkthrough

A working pass through diversification: entering the record once, and watching it appear in the evidence pack, the calendar and the scheme application without being typed again.

Film in production

Captions · Audio described

  1. 0:00 What the module is for
  2. 0:48 Entering the record
  3. 2:05 Where it appears next
  4. 3:20 The evidence pack

Photography slots state their own brief until the shot is commissioned, so the layout never shifts when real images arrive.

What we are hearing

The problems people describe to us

These are composite statements drawn from user research conversations, not attributed customer quotes. We publish named references only with written consent.

I am not short of software. I am short of one place where the same field means the same thing in all of it.

Arable farm managerEast of England

The scheme closed on a Tuesday evening. I had the application half built. Nobody told me the budget was nearly gone.

Mixed farmerMidlands

We farm on both sides of the border. Everything takes twice as long and I still cannot see the whole position on one screen.

Livestock producerWelsh border

Audit week costs me three days. Every single record they ask for is already written down somewhere on this farm.

Dairy farmerSouth West
12
Capabilities in this module
5
Interactive tools
4
Linked support schemes
5
Data integrations
5
Measures reported

Measurement

How you will know it is working

The module reports against these measures from the day it is switched on, so the value is demonstrable rather than assumed.

  • 01Enterprises appraised
  • 02Proportion passing stage gates
  • 03Return on capital by enterprise
  • 04Management time consumed
  • 05Break-even achieved against forecast

Booking

Take bookings for diversification

Availability, deposits and the licences each activity needs, held against the same holding record as everything else. A booking that requires a licence you do not hold is blocked before a deposit is taken, not after.

Demonstration

What has to be in place before you take a deposit

A booking that needs a licence the holding does not hold is blocked at this point, not after the money has moved.

  • Planning permission or permitted development The 28-day rule and its exceptions differ by nation and by activity.
  • Premises licence Required for alcohol, late refreshment and regulated entertainment.
  • Food business registration Twenty-eight days before trading, with the local authority.
  • Public liability cover Checked against the activity, not just held on file.
  • Fire risk assessment Required for sleeping accommodation.
Deposit
Set per option; taken by the operator, never by Agrivencia
Cancellation
Operator terms, shown before payment
Accessibility
Declared per option so a guest can decide before booking

Agrivencia does not process payments or hold guest funds. Booking is a workflow and a compliance check; the payment relationship stays between the operator and their own provider.

Demonstration

Government cannot currently see, in real time, where its own farming budget is going. A scheme was closed overnight because the cap had been reached, and hundreds of millions of pounds went unspent over three years because replacement schemes were not ready. The evidence for change is government's own.

From the Agrivencia evidence base
Read the case for change

Related

Modules that work alongside this one

Because everything shares one record, adding a neighbouring module usually costs less work than it saves.

Agritourism, Stays & Experiences Turn the view, the herd and the harvest into a booked, paid experience. Camping, Glamping & Touring Pitches From a temporary field to a licensed site, costed properly. Events, Weddings & Venue Hire High value, high compliance, and worth doing properly. Crop Farming & Precision Agriculture One cropping record that feeds agronomy, assurance and scheme evidence at once. Forestry & Woodland Creation Plant it once, fund it four ways, and keep the felling licence in order. Soil Health & Structure Sampling, structure and the 2030 target nobody has a baseline for.

See Diversification running on your own holding

Thirty minutes, using your parcels, your schemes and your enterprises rather than a sample farm. No obligation and no sales script — if it does not fit your business we will say so.

  • Free tier available
  • No card required
  • Your data stays yours
Book a demonstration Talk to someone first
Next deadlines
15 May Single application form — Wales and Northern Ireland Window 2 open Sustainable Farming Incentive — England, 52% allocated Ongoing Capital grants — allocation moves fast once open Annual Whole Farm Plan components — Scotland, phased deadlines 6 April Inheritance relief cap takes effect — UK wide